LATICRETE, a global leader in the manufacturing of innovative systems for the installation of tile and stone, has been sponsoring the junior comp dragster race car of 17-year-old Bruce Adsero since the 2008 season. The LATICRETE sponsorship for the son of Blake Adsero, president of long-time Seattle-based LATICRETE distributor Master Wholesale, Inc, helped produce the first driver from Division 6 in the history of the NHRA Jr. Drag Racing League to reach the final race for the national championship. With his All American Harley Davidson Powered Jr. Comp dragster still in the shop under repair, Bruce Adsero hopped into a borrowed car and took second place in the national championship race held on July 25, 2010, at Bandimere Speedway in Denver, Colorado.
Representing Bremerton Raceway just outside of Seattle and dragcar.com, Adsero’s regular LATICRETE sponsored dragster built and maintained by master builder Phil McGee from McGee Racing Cams, was under repair and the Kennedy High School (Burien, WA) junior somehow still managed to finish second in the national championship race behind the wheel of a car he had driven only three times. Adsero, now in his sixth season competing in the NHRA Drag Racing tour, will continue his promising career next season with hopes of capturing the final checkered flag of the schedule and becoming the first Jr. dragster racing champion ever to hail from Division 6.
“A few years ago David Rothberg decided LATICRETE would help sponsor my son’s Jr. comp dragster car and now we have good news to share,” said Blake Adsero. “Bruce (Adsero) became the first driver from the NHRA Northwest Division 6 to reach the finals of the national championship race. Bruce placed second overall in a borrowed car he only drove a few time before the actual race. His car broke down the week before and could not be repaired in time. We would like to thank LATICRETE and all of his sponsors for their help. He hopes to return next year and win the championship.”
Master Wholesale, Inc. has been in business for over 106 years in the Seattle area. Originally established in 1904 as a supplier of concrete and construction tools, the business eventually branched out to supply construction professionals and contractors with all the tools they need. In 1995, the company re-invented itself by establishing a secure internet presence and now has customers in all 50 states, as well as various countries around the world. www.masterwholesale.com
For updates on all LATICRETE sponsored race cars and drivers, visit www.laticreteracing.com.
LATICRETE International, Inc. is a family owned business dedicated to innovative, high quality tile and stone installation systems. Based in the USA, the 50-plus year old company is one of the world’s leading manufacturers in its field. Its well-known brands, LATICRETE®, LATAPOXY® and SpectraLOCK® are manufactured and sold worldwide. USA/Canada: 1.800.243.4788, outside USA: +1.203.393.0010. www.laticrete.com
