ST. GEORGES, QUEBEC, CANADA— BoaFranc/Mirage launched “Celebrate with Mirage,” the largest consumer promotion in company history. Running through March 1, 2010, the mill expects nearly 2,500 dealers to participate.

The event includes a contest to win one of 10 Mirage floors, up to $10,000 in value. Consumers can also receive a $10 rebate on each box of purchased flooring until Dec. 1, 2009. The rebate applies for all products in Mirage’s Classic, Engineered and Lock product lines.

“This year, we are doubling our efforts to offer our dealers a major event that will draw more business to their stores,” said Luc Robitaille, vice president of marketing at BoaFranc/ Mirage.

A full listing of rules and details are available online at miragefloors.com.