Hicksville, N.Y.—Soaring energy and health costs have forced manufacturers in
all flooring categories to raise prices, but an explosion at a production
facility of a key raw material supplier to the resilient industry has put
additional pressures on mills. In late April, the Formosa Plastics plant in
Illiopolis, Ill., was destroyed during the night shift. The explosion, which is
still under investigation by the U.S Environmental Protection Agency (EPA), the
U.S. Chemical Safety and Hazard Board (CSB) and others, killed five workers,
injured seven and destroyed almost 75% of the facility.
In numerous news reports the following day, Sheriff Neil Williamson of the
Sangamon County Sheriff’s Department in Springfield, Ill., which is
approximately 20 miles west of Illiopolis, said, “the chemicals vinyl chloride,
vinyl acetate were being mixed and something set off an explosion. We don’t know
what.” The blast was so massive it forced the roughly 1,000 residents to be
evacuated, shut down a large section of Interstate 72, rattled windows up to a
mile away and kept firefighters busy for days trying to get the fire out. In
fact, residents within a half-mile of the plant were not allowed to immediately
return home due to the fire burning for a couple of days and, investigators were
kept from entering the damaged plant because the remaining structure was
unstable.
Formosa is a privately held company that is part of the Formosa Plastics
Groups of Taiwan, a $15 global enterprise. Its U.S. operations are comprised of
four chemical manufacturing subsidiaries, including the Illiopolis facility. The
company is a full service manufacturer and supplier of plastic resins and
petrochemcials and include chemical and petrochemcial manufacturing, natur al
gas drilling and poly vinyl chloride (PVC) downstream processing. Key Supplier
The Illiopolis facility was responsible for supplying a number of the industry’s
resilient manufacturers with PVC resins, a key raw material in the making of
many of today’s most popular floors.
So much so, that in its most recent Securities & Exchange (SEC) Commission
filing, Armstrong World Industries said the resin goes into products that
generated first quarter sales of $167 million or 20% of its total sales of $845
million. They also account for 55% of its resilient flooring sales, which were
$304.1 million. While Armstrong was a major customer with Formosa, other
resilient companies did business with the chemical conglomerate and, as a
result, the entire category has been forced to sure up supplies as prices
quickly skyrocketed soon after the explosion. Russ Russell, a consultant to
Flextile and a veteran to the resilient industry, warned shortly after the
tragedy it will disrupt the supply of resin to the flooring mills, and “the
industry should expect sharp price increases as resin costs have already jumped
25%.”
Allen Cubell, vice president of residential resilient sheet for Armstrong,
noted, “While we have been successful in securing alternate raw materials
without any impact on service or supply and are well positioned for both the
short- and long-term, costs have been affected.” Dominic Rice, Armstrong’s
general manager of commercial tile and sheet, added, the company has taken
“aggressive cost cutting initiatives and every attempt has been made to minimize
the impact these price trends have had on both Armstrong and our customers in
terms of increased costs.”
Despite these measures by Armstrong and other companies, the fact remains
that energy, transportation and other costs-of-doing-business-expenses, such as
healthcare, have continued to rise and when the Formosa catastrophe is added to
mix, manufacturers have been left with no choice but to announce price hikes.
This will be the second round of increases in recent months as mills have
battled to control costs in the face of increasing price pressures. New Prices
Effective with shipments on July 1, prices on selected residential and
commercial Armstrong sheet products will go up 4% to 6%.
At Mannington, Kim Holm, president of residential business, said the mill
will be implementing a 4% to 6% price hike on selected residential and
commercial products. In Mannington’s case, the new residential prices go into
effect on July 5; commercial’s new rates have been in effect since June 1. He
noted the Formosa disaster “did not have as much of a direct impact on us as it
did other manufacturers, but we have certainly felt the ripple effect of supply
being down and prices going up.” But, Holm said, Formosa was just the icing on
the cake in terms of the pricing pressures resilient companies have had to face.
“Additionally, increases in both oil and natural gas have unfavorable
impacted energy and transportation costs. So, after a thorough review of current
market conditions, we have found the economic impact is great enough to
necessitate a price increase. “It’s not something we take lightly,” he added,
“but we believe our distributor and retail partners, as well as consumers, will
continue to view us as a competitive product and a good value.”
Jan Lembregts, president of Tarkett Residential, announced that effective
July 1 the company will also institute a 4% to 6% price increase on select
residential products. In a separate announcement, he said the increase will not
take effect on the company’s new Fiber-Floor offering until Sept. 1. “In recent
months,” Lembregts explained, “we have absorbed increases because our
efficiencies within the entire manufacturing and supply chains have enabled us
to offset them. However, we can no longer shoulder these added costs alone and
must adjust our pricing accordingly. “However,” he added, “we do not expect this
to impact the excitement we see in the market for our products, especially our
new Infinity line and Fiber-Floor.
In fact, since its launch in January, we have seen tremendous enthusiasm for
FiberFloor and are confident distributors, dealers and consumers will continue
to support the brand.” At Tarkett’s Domco subsidiary, Stephan Guidon, vice
president of sales and marketing, said the company has tried to keep prices
stable, but as of Aug. 1 it will be forced to hike rates from 2% to 6% on
selected products. “With the recent price increases for raw materials, freight
charges and energy, we have no choice but to pass along these added costs to our
customers.” Officials from all companies stressed the current volatility in
prices will not impact their core goals, which, as Armstrong’s Rice said, is to
“provide our customers with superior products and timely service.” —Matthew
Spieler