FARNHAM, QUEBEC, CANADA—It’s been a few years since the
Tarkett banner has flown on the Surfaces exhibit floor, but that will change in 2009 when the residential division will return in full force with products, displays and ideas to show retailers how “real people live day-to-day.”
Bill Cralley, president of
Tarkett Residential North America, said despite the economic situation, returning to Surfaces gives the manufacturer “an excellent forum to showcase all the advances we have made over the past year to both our existing and prospective retailers. Our new products, patterns, marketing materials and retail merchandising have been overwhelmingly received and we think [Surfaces] is a great opportunity to show them off along with our 2009 introductions.”
The company’s new booth “will feature a unique design to replicate how consumers live with their flooring choices in their day-to-day lives and how Tarkett meets their everyday performance flooring needs,” he added.
Cralley noted the company will support this concept by highlighting its product attributes and flexibility. Part of that will be from Tarkett’s on-site room-by-room flooring visualizer. “Retailers will learn how they can help consumers choose just the right floor for them.”
Tarkett’s newly designed booth will feature a series of real-life room vignettes, similar to an actual house, he explained, to replicate how real people live day-to-day. “Inside each vignette will be our recently created merchandising displays for the new North American Laminate collection and latest additions to our
FiberFloor resilient lines.
Also on display will be the new Tarkett Residential consumer Web site, tarkettna.com. The site gives visitors access to up-close pattern swatches and all the pertinent information they need about the wide range of flooring right at their fingertips.
Cralley pointed out retailers and their associates can also utilize the detailed product information on available patterns, colors, finishes and warranties for each category of Tarkett Residential products that are prominently featured, so their customers can easily compare the different flooring options offered.
To see Tarkett’s latest products and services, visit booth #4942.
