Dalton—Responding to dealer requests, Mohawk Industries has not only expanded its retail salesperson promotions program but simplified it with the new Rewards Plus. “Our promotions programs work best when salespeople are motivated and have goals they can reach,” said Ed Williams, Mohawk’s senior vice president of marketing. “With Rewards Plus, we’ve added great new prizes across a broad spectrum of award levels.” In restructuring its programs, Williams noted Mohawk made major changes in how it implements its core group of retail salesperson promotions by placing everyone under Rewards Plus umbrella. This means a salesperson establishes just one account and accumulates points from all Rewards Plus programs in one place.

“This allows salespeople to accumulate points from multiple promotions to build their total and earn better rewards,” Williams explained. “Salespeople can also redeem their points any time during the year. Plus, they earn not just for carpet but for hard surface products, which means point totals can get bigger easier and quicker.” What makes Rewards Plus such an easy program to participate in is, it has no paperwork. Qualifying orders are posted in the system when they are shipped, and salespeople claim them online or over the phone to get points. Salespeople have a personal statement that can be accessed any time online or by phone to get their point total. “It’s the easiest process ever,” Williams said.

A new, full color catalog showcasing hundreds of rewards—large and small—that salespeople can earn is available. In addition, hundreds of other premiums are available on the Mohawk Rewards Plus Web site—www. mohawk-rewards.com. Points can also be redeemed for Mohawk flooring and home products. All retail salespeople and store owners who make retail sales are eligible to participate in the program. “If it’s true the best salesperson is a satisfied customer,” Williams concluded, “then why not make it easy for our salespeople to be customers, too?” The first Rewards Plus promotion, Hit the Links, is already under way. With every qualifying claim, salespeople can “take a swing” for up to 5,000 extra points. And, when played online, they have the opportunity to earn a Calloway DFX putter.

At the end of this program, a Power Drive Sweepstakes will award a trip for four to the Bob Hope Chrysler Classic, the Ryder Cup or the U.S. Open. In addition, Mohawk is contributing 1% of all qualifying sales submitted and validated from the consumer finance buydown offers to the Susan G. Komen Breast Cancer Foundation. For more information or to register, go online or call 800/695-8321.

In other news, Mohawk announced the three grand prize winners from its recent ColorCenter convention (FC-News, Feb. 16/23): Brian Frost of American Wholesale in Mesa, Ariz.; Teresa Rose of Solomons Carpet in Solomons, Md., and Joseph Fairbrother of Sunset Carpet & Draperier in Naples, Fla. Their prize? A free trip for two to next year’s Color-Center convention. “The Mohawk ColorCenter convention is a critical business planning event,” said Manny Llerena, vice president of retail marketing. “Many retailers find it so valuable that not only store owners attend, but other key staff members as well. That’s one of the reasons why each year we award three trips as grand prizes to the next year’s convention.” He noted, “virtually no one went home from the convention empty handed as we gave away a variety of prizes worth thousands of dollars.”