Florence, Ala., January 12, 2009- After a regional search and evaluation process, Florence Alabama-based NAFCO® by Tarkett, recently selected KMT Creative Group of Chattanooga, Tenn. as their advertising agency of record.

KMT will be charged with energizing the NAFCO® by Tarkett brand by strengthening the awareness and perceptions of the brand and its associated, high-performance Luxury Vinyl Tile flooring products in the marketplace.

“We are extremely pleased to have a partner with KMT’s industry experience and successful track record”, said Erica Hubbard, NAFCO® by Tarkett’s Director of Marketing. “Their creative and strategic capabilities will be essential resources in our marketing efforts during these challenging economic times.”

A leading innovator in the resilient segment of the flooring industry since 1957, NAFCO® by Tarkett is a nationwide producer and marketer of high-performance luxury vinyl tile in wood, stone, and ceramic designs. Featuring a number of industry innovations, such as GroutFit® seamless grouting and highly durable Tritonite® surface coating, NAFCO® by Tarkett flooring is currently available to consumers in thousands of independent retail flooring outlets across the country.

KMT Creative Group is a full-service, Chattanooga-based agency that provides a complete range of branding and marketing solutions to local, regional, and national organizations. They have been in business since 2001.