CHANTILLY, VA.—Tile of Spain branded manufacturer TAU Ceramica recently opened its second corporate showroom in Park Long Court, here. The company’s second U.S. retail outlet is aimed at building TAU’s relationship with both consumers and the A&D community.

“The A&D community is the gateway to attracting consumer attention via specifications,” said Bryan Boswell of Mid-Atlantic Tile Distributors (TAU’s Virginia showroom). “We want to facilitate promotion of product in this and the residential sectors by providing a comfortable environment for both to work.”

The new showroom focuses on highlighting both TAU’s technical and aesthetic properties, Boswell noted, while at the same time acting as an education resource for the community. “The aim is to let users experience TAU in their own way, coming away feeling that not only have they made the right choices, they have made choices that personalize the space they are creating.”

And, so far, the response has been dead on, he said, explaining the importance of connecting with not only A&D people and consumers, but the entire community. “There was a true need for another showroom in this area and we responded to that need. It’s important to have a good connection with the area’s professionals about your product.”

With its success in, now, two locations, TAU plans to continue building showrooms in the U.S.—undergoing construction in the Baltimore-D.C. corridor in either 2009 or 2010.

For more, call 305.446.4387.