Dalton— Beaulieu of America has launched Premium Bliss, a retail incentive program to replace the popular Beaulieu Rewards, which ended earlier this year.

Unlike the old program that loaded reward dollars onto a debit card, the new retail incentive offers an array of premiums and getaways for Bliss retailers, including an online merchandise catalog featuring over six million items, according to Mike McAllister, Beaulieu’s vice president of marketing information systems. In addition, he said Premium Bliss participants can earn group and individual travel with unlimited options for airfare, hotel, cruise and attraction tickets; “once in a lifetime adventures from NASCAR to shark diving, and even tickets to concerts, NFL games, the Masters or Broadway.”

McAllister noted salespeople who were enrolled in the old rewards program, will be automatically transferred into the new Premium Bliss incentive, which runs through Nov. 15.

To register for Premium Bliss, go to www.mypremiumbliss.com.