Ilva S.A., a leading Argentine manufacturer and exporter of porcelain tile, recently launched a new fully-rectified glazed porcelain tile collection that caught the interest of world-famous designer Philippe Starck. The Soho Series from Ilva was selected by Starck for the first Yoo property in Uruguay, Yoo Punta, a 22-story luxury living building in the center of the Punta del Este Art District.

“The palette of colors available through Soho was intended to capture the unique feeling of this commercial space, pushing the series into another level of décor,” said Javier Torres, export manager of Ilva. “Philippe Starck utilized the contemporary style offered in the series for his impressive design of Yoo Punta, a luxury living property in the hottest summer resort in South America.”

The Soho Series was designed to capture the contemporary moods of everyday life in the collection’s unique color palette. Based on the innovative design process, the Soho Series is offered in four natural tones, Cool, Urban, Glam and Lounge, to reflect each varying mood.

For more information, contact Ceramic Consulting Corporation, 4040 La Playa Blvd, Coconut Grove, FL 33133 Phone: 305.667.7090 Fax: 305.667.8614 e-mail: ceramicc@comcast.net or, Pacific Imports Corp., 42704 10th Street West, Lancaster, CA 93534 Phone: 661.942.2545 Fax: 661.723.5515 e-mail: pacific.imports@verizon.net or, Heartland Tile, 202 Commerce Drive, Suite 3, Moorestown NJ 08057 Phone: 856.608.0012 Fax: 856.608.6884 e-mail: gthorp@heartlandtile.com.