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Couristan Brings The Sizzle Factor To High Point With A New Outdoor/Indoor Area Rug Collection
Article Number: 3152
 
High Point, NC – April 7, 2008 - - Known to the industry as a leading pioneer in the outdoor/indoor area rug category, Couristan is breaking the mold yet again and introducing several new weather-resistant floor fashions during this week’s High Point International Home Furnishings Market . In addition to showcasing traditional indoor area rug designs, the company is set to unveil a cutting-edge new outdoor/indoor collection, called Everhome®, and is also expanding the assortment of its popular Recife and Five Seasons Collections. With many buyers making major outdoor living merchandise selections, the April High Point Market has become an important platform for securing additional business for Couristan’s innovative outdoor/indoor products.

Couristan’s new Everhome® Collection is the company’s first cut-pile outdoor/indoor area rug collection and offers a chic, upscale array of casual-contemporary designs. Specifically made to withstand the elements of an outdoor environment, yet stylish enough to adorn any interior, Everhome® is power-loomed of 100% fiber-enhanced Courtron™ polypropylene. UV stabilized as well as mold and mildew resistant, these durable area rugs provide fuss free maintenance and year-round enjoyment. The unique cut-pile surface is a ground-breaking advancement that truly revolutionizes the look of outdoor/indoor floorcovering fashions.

Sophisticated in construction and appearance, the Everhome® Collection includes both tone-on-tone patterns as well as styles with an elaborate blend of multiple different colors. Highly dense with over one million points of yarn per square meter, these dynamic designs bring indoor luxury to the great outdoors. Everhome® is stocked in the following unfringed sizes: 2’ x 3’11”, 2’7” x 7’10”, 3’11” x 5’3”, 5’3” x 7’6”, 7’10” x 11’2” and 3’11” Rounds/Octagons. Suggested retail for these patent-pending weather-proof area rugs is approximately $349.00 for a 5’3” x 7’6”.

Further strengthening Couristan’s vast outdoor/indoor assortment, the company is also adding fresh new colorways and select new styles to its best-selling Recife and Five Seasons Collections. Woven with a flatweave construction, Recife includes an award-winning array of 100% Courtron™ polypropylene designs, many of which feature up to three different colors. Complementing Recife’s classic, nature-inspired fashion, the company is introducing a new design called Grassweaves and is expanding the palette in three other existing designs with modern variations of blue, green and terra-cotta.

Originally launched in 2003, Recife was Couristan’s first outdoor/indoor area rug collection and has set a respected standard for this specialized category with its highly durable construction, ease of maintenance and its coordination with leading outdoor furnishing trends. Recife is stocked in the following unfringed sizes: 2' x 3'7", 3'9" x 5'5", 5'3" x 7'6", 5'10" x 9'2", 8'6" x 13', 7'6" and 8'6" Rounds/Squares and 2'3" x 7'10" and 2'3" x 11'9" Runners. Suggested retail for a 5’3” x 7’6” Recife area rug is $119.00.

Also during High Point, Couristan will be showing three new designs being added to its all-weather Five Seasons line. Broadening the scope of this unique structured woven collection, Aberdeen, Biddeford and Tuscana each offer a textured aesthetic and a modern usage of layered colors in soothing, relaxed tones. As one of the first outdoor/indoor area rug collections to feature as many as five distinct colors in one design, Five Seasons has become a top choice for many buyers.

All three new additions provide worry-free weather-proof performance with their 100% Courtron™ polypropylene pile and UV stabilization. Mold and mildew resistant, Five Seasons can be enjoyed virtually anywhere and requires very little upkeep. All ten styles which comprise this casually chic collection are perfect for dressing up outdoor entertaining areas as well as heavily trafficked indoor spaces. Five Seasons is stocked in the following unfringed sizes: 1'3" x 2'3", 2' x 3'7", 3'7" x 5'5", 5'3" x 7'6", 5'10" x 9'2", 7'6" x 10'9", 8'6" x 13' and 2'3" x 7'10" and 2'3" x 11'9" Runners. Suggested retail for a 5’3” x 7’6” Five Seasons area rug is $109.00.

“The outdoor/indoor category has become a booming part of Couristan’s area rug business and as a leader in this sector we’re dedicated to developing next generations of product that push the envelope, going beyond anything that’s been done before,” stated Ron Couri, President and CEO of Couristan. “While we’re putting a large focus on our outdoor living merchandise at High Point, we’re also looking forward to introducing new looks in several of our best-selling indoor collections, covering a full spectrum of qualities.”

After a busy start to 2008, during which the company launched multiple new power-loomed and handmade area rug collections, Couristan’s product development team is now investing in the expansion of key collections that have become universally popular. Capitalizing on the current shag trend, Couristan is adding nine new sku’s to its Focal Point Collection. These dense 100% Courtron™ polypropylene area rugs feature a blend of thick six-ply yarn with thin, ultra-fine yarns resulting in a lavishly soft cut-pile surface that measures 1.96” high.

The subtle contoured patterns in these updated shags add a whole new level of luxury to the throw-back vintage look. Focal Point is stocked in the following unfringed sizes: 2'7" x 4'11", 3'11" x 5'10", 5'3" x 7'6", 7'10" x 10'10" and 2'7" x 6'6" and 2'7" x 9'10" Runners. Suggested retail for a 5'3" x 7'6" Focal Point area rug is $269.00.

The company is also bringing new designs to traditional lines, including the Persian-inspired Kashimar and Taj Mahal Collections. Both of these rich collections offer exquisite 100% New Zealand semi-worsted wool area rugs that are replicated after genuine antique fashions with a heavy emphasis on Persian motifs and a strong usage of saturated colors such as burgundy, navy and brown. Kashimar and Taj Mahal are stocked in a variety of standard rectangle sizes as well as runners. Suggested retail for a 5'5" x 8'3" Kashimar area rug is $799.00 and a 5'3" x 7'8" Taj Mahal area rug is suggested at $999.00.

Editors are invited to visit Couristan during the High Point International Home Furnishings Market (Space D-320, IHFC) to view all of these new introductions as well as the company’s entire array of quality area rugs and residential broadloom.

Established by the Couri family in 1926, Couristan is the trusted name in the floorcovering industry, offering a vast assortment of exclusively designed power-loomed and handmade area rugs, as well as quality residential broadloom. Couristan is also known throughout the industry as the pioneer in new construction and color techniques, which are used to create exquisitely designed area rugs and residential broadloom products that are crafted from all over the world.

Couristan products are available through department stores, home furnishings catalogs, specialty floorcovering and furniture retail stores. Couristan’s global headquarters with full showroom is located in Fort Lee, New Jersey, at Two Executive Drive, 800.223.6186, or visit our website at www.couristan.com.


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Date
4/7/2008 7:17:25 AM
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