Raleigh, N.C.—To celebrate the launch of its new North American advertising campaign, Pergo hosted eight employee picnics featuring presentations by new CEO George Kelley, previews of the new Pergo print and TV ads, branded giveaways and appearances by the promotion’s spokesmodel, “Pergo the Dog,” a 110-pound Great Dane.

“We are extremely excited about the new advertising initiatives and wanted to use these company events as a way to bring the campaign to all our employees in the U.S. and Canada,” said David Small, senior marketing director for Pergo.

In addition to introducing the advertising campaign to the company, Kelly said, “The events were about uniting employees at our U.S. and Canadian facilities, making them feel like part of the new organization and personally thanking them for all they do.”

While the employees welcomed the chance to meet their new leader in an informal setting, the real hit of the events was meeting Pergo the dog. Small said the dog “added a little something different to the festivities. He was a huge hit at all of the events.”