Indianapolis, Ind.—A half dozen One Mannington dealers here joined forces to stage The Great Indiana Carpet And Flooring Sale on July 26, 27 and 28 at Mr. Wise Buys Factory Clearance Outlet. The event attracted approximately 1,000 people, all eager to shop and buy. The event was conducted from 10 a.m. to 6 p.m. on Friday and Saturday, and from noon to 6 p.m. on Sunday, which was the strongest sales day. The most purchased product was laminates, though the other flooring material fared well.

The six One Mannington retailers included Carpet Mania of Columbus, Deno Decorating of Lafayette, Floor Fashions of Plainfield, Kenter’s Flooring To Go of Crawfordsville, Shelbyville Paint & Wallpaper of Shelbyville and Flooring by Stretch Rite of Indianapolis. The sale was organized and supported by Irvin Kahn & Son, Mannington Mills and Classen USA. During the weeks preceding the sale, the participating dealers shared a coordinated advertising campaign in regional and local newspapers, local signage and custom television spots. Consumers enjoyed a broad selection of flooring products displayed in two acres of air-conditioned comfort. There were many rolls and remnants of carpet, area rugs, resilient goods, hundreds of pallets of ceramic tile, pre-finished wood and laminate flooring presented on customized racks.

Consumers were able to finalize their purchases with an assortment of more than 3,000 pieces of coordinating wood trims and moldings, underlayments, adhesives, and carpet cushion products. For the most part it was cash-and-carry but the dealers had a third party standing by offering a delivery service. All the dealers offered payment terms of up to six months. The three-day sale was so successful that the six One Mannington dealers plan to do it again.