Hicksville, N.Y.—With rumors running rampant
in the industry concerning the participation of some of its major players in its
largest show—Surfaces—officials from Hanley-Wood, the company which owns
Surfaces, has confirmed that Shaw Industries, Mohawk Industries and Armstrong
World Industries will be going west once again for the event’s 2003 edition.
“Shaw, Mohawk and Armstrong have committed to being at the show,” said
Michele Troop, show director of Hanley-Wood Exhibitions. “They are back at
their same locations as last year. All are back and ready to go. “Surfaces is
a true floor covering show,” she explained. “It’s important we have all
the players there. Attendees want to see a full spectrum of all the products and
so it is very important for us to have all the major players in attendance. As
the deadline to be in the show nears, we have been seeing a phenomenal response
by the industry.”
Troop sees several reasons for the strong
response. “I think that the economy has turned around a bit. Some companies
have had varying levels of success at some of the other shows. So, they are
really excited about Surfaces. We’re seeing most companies taking larger
spaces as there is a lot of growth and many new companies out there. We’re
thrilled.” “We’re definitely going,” Julius Shaw, executive vice
president of Shaw told FCNews. “While we may not write as much roll business
at Surfaces as we used to in the past, we do feel by having an opportunity to
visit with that number of dealers is crucial and showing off our introductions
is a great way to launch our new products. We also will be devoting a good deal
more space this year to hard surfaces than we have in the past.
“The networking is just as crucial,” he
continued. “To have an opportunity for our top management to meet with many of
the dealers who come out is as important as showing our products.” “Since we
have become more of a hard surface player being at Surfaces is even more
important to us,” said Ed Williams, Mohawk’s senior vice president of sales
and marketing. “We will probably have a little more space in our booth
dedicated to hard surfaces but, because it takes so much space to display all of
our carpet products, there may not be too much of a difference.” “We see
Surfaces as the industry show for the floor covering industry, especially for
our distributors, our independent floor covering retailers and all the other
people we do business with,” said Roger Oates, Armstrong’s vice president of
residential flooring. “We’ll have a huge presence there with a fully
integrated story of the complete Armstrong portfolio of products from resilient
and laminate to wood, with linoleum as well.”
“We expect Surfaces to once again be a
great event for us,” said Kim Holm, president of Mannington’s residential
business, “and, more importantly, for the industry. I think there are going to
be more exhibitors there this year than in the past. “We’ve committed and,
as far as we know, all the major mills have as well so the show will once again
be a great event. We look forward to Surfaces in terms of showing our new
products and programs and we are going to be doing that again this year.”
Beaulieu of America is currently making arrangements to be at Surfaces, while
the following companies have already signed on: Domco- Tarkett, Daltile,
Congoleum, Milliken, DuPont, Wilsonart, Pergo, Royalty Carpets, Oriental
Weavers, American Olean, American Marazzi, and the Wools of New Zealand and Tile
of Spain pavilions. —Louis Iannaco