Dalton— Beaulieu of America launched a new version of AccessBeaulieu.com, a dealer- exclusive Web site for order entry and account administration, making it faster and easier for retailers to order products and retrieve account information. The new site replaces the original AccessBeaulieu.com, introduced in 1999.

“We worked with a large group of dealers to ensure the site would deliver the capabilities and functionality they wanted most,” said Michael McAllister, vice president of marketing information systems, who directed the new site’s development. “Our customers expect information when it is important to them, not when it is convenient for us. Now they have it.”