Robert Fastow

Kansas City, Mo.—Dayton Superior Corp. and Orcon Products Co. have agreed for Orcon to be the exclusive representative for the complete line of Dayton underlayments and subfloor prep products. This strategic move fits well with both companies’ approach to provide a line of quality products for professional flooring installers, noted Robert Fastow, Dayton’s national program manager-flooring products.

Dayton has a 40-year history as a manufacturer of concrete accessories and chemical products for the concrete construction market. Until recently, the company had not approached the floor covering distribution channel with its line of underlayments and subfloor prep products. Fastow who heads up the development of Dayton’s flooring program, said it is geared specifically toward the needs of the professional flooring installer.

“Dayton is one of the few domestic manufacturers capable of providing a complete and affordable line of self-leveling underlayments, patches and other subfloor prep products,” he explained. “We’ve spent the last couple years focusing on our products and making sure they’re a perfect fit for both flooring installers and distributors.”

Fastow noted Orcon’s sales organization has a great deal of respect in the flooring industry. “Its relationships, knowledge and experience should enable us to expand our distribution network with the floor covering industry, and make our products more readily accessible to our target customer, the professional installer.”

“Based upon the response to date,” he added, “I think we’ve hit a home run with our products, packaging and pricing…and with Orcon as our exclusive sales agent in the floor covering channel, it feels like it could be a grand slam. Our flooring products had a tremendous first quarter, far exceeding even the most optimistic projections, and we have yet to scratch the surface of the flooring channel.”

According to Bob Rennie, sales manager/North America for Orcon, “the addition of the Dayton Superior line fits in with our strategy of adding and selling complimentary flooring products. We are very impressed with the quality of Dayton’s personnel, its products, and its ability to service our customers. All Orcon regional sales managers have experience either installing or selling powder products and we are excited about our possibilities for success.”

“Dayton’s flooring products have been thoroughly tested,” he concluded, “proved and improved under 40-plus years of the toughest construction conditions possible, so extending the distribution to flooring is a great fit for Dayton and Orcon.”

The Dayton Superior flooring product line represented by Orcon includes EconoLevel, LeveLayer, Level Topping and Level Topping EXT, Sure Finish, Sure Patch and LeveLayer Primer and LevelPrime.

For more about information, call 609.693.3385.