Bonita Springs, Fla.— Abbey Carpet Co. has
done something for the first time in its 40-plus year history: it bought another
franchise operation. Floor covering’s oldest buying group has acquired Floors
To Go, one of the industry’s younger franchise systems, having been formed in
the mid 1990s. The deal, expected to close at the end of June, is a 100% stock
purchase. The upstart Floors To Go was founded by Jake Kimmel, chairman and CEO,
who, with the help of Gene Presson, vice president, and their staff, grew the
buying group to 140 members, many of which attended the franchisor’s recent
seventh annual convention ( FCNews, May, 13/20). Philip Gutierrez, Abbey’s
chairman and CEO, said even though Floors To Go is coming under the Abbey
umbrella, it will be run separately. “It won’t be marching to the same
beat.”
In fact, Presson will be relocating from
Floors To Go’s headquarters in Shingle Springs, Calif., to Abbey’s corporate
headquarters here in order to run the operation. “This is a tremendous
opportunity for both organizations to expand their market presence,” Gutierrez
said. “Floors To Go not only enhances our corporation, it will allow us to
provide Floors to Go members with the benefits of our highly professional
merchandising, marketing, advertising, financial services and technical support
capabilities. “Jake and Gene have done a wonderful job helping their members
prosper,” he continued, “but, we have a very successful infrastructure that
can be used to take them to the next level.” Gutierrez said Abbey will work to
not only improve the Floors To Go program where needed, but do for it what it
has done for its members and group as a whole—grow.
He pointed out that in 1994 Abbey had 250
members and, today, it is closing in on 800. “One day soon we’ll be around
1,000. But, due to a number of factors such as demographics that will be about
all the Abbey franchise can accommodate. We want to bring that same sort of
dynamic growth to Floors To Go.” In addition to increasing its overall
membership, Gutierrez noted how the individual Abbey stores have expanded.
“Our average member today runs a much bigger, more sophisticated store than
ever before. We want to bring the things that have made our Abbey members become
successful to the Floors To Go membership. This includes an extensive staff
dedicated to developing a variety of programs and services, from educational
offerings and selling techniques to merchandising and back office help.”
Kimmel, who noted he will be retiring once the
acquisition closes, said the time was right to sell Floors To Go, and turning it
over to Abbey will be a great benefit to his members. “Abbey will grow Floors
To Go using the same formula for success that has worked for its members since
1958. I believe we are providing a great opportunity for our members. We are
putting them in the hands of a very capable and successful company that will
enlarge the membership and help to increase their profitability.”