Wheeling, Ill.—Valspar Flooring, part of Valspar Corp., recently took the wraps off its new brand identity, which features a fresh logo and innovative tagline, “If it matters we’re on it.” The company’s redesign is intended to unify its many divisions and better express its promise of quality, durability and integrity, according to Lysa Young, marketing manager.

“Our new brand identity signifies more than merely a style change; it expresses what drives Valspar as a company and what it can make possible,” Young said. “The tagline conveys the Valspar vision to meet the needs of customers across the widest range of industries with a diverse, growing line of paint and coatings products that exceed performance expectations.”