High Point, N.C,—Despite a slowdown in
retail sales in March as well as President Bush’s recent prediction that
terrorists are “regrouping” and are expected to strike again, the mood at
the spring edition of the International Home Furnishings Market (IHFM) here was
surprisingly upbeat. “We can always be optimistic,” said Justin Chapman, a
sales representative for Master-looms, who admitted that the last few months
sales have been slow. A main reason for the optimism during the nine-day market
was that attendance seemed to be back to normal after a 30% decrease in October
2001—just one month after the attacks on the World Trade Center and the
Pentagon. “April registrations are up over last April, hotel bookings are up
overall, and the industry appeared to have a very positive pre-market
experience,” said Judy Menden-hall, president of the IHFM Authority.
And even though most of the floor covering
exhibitors here conceded that March sales were a little slow and that the future
was still questionable, the fact that some of the larger furniture players had
just posted better-than-expected sales was a high point on the opening day of
High Point. This is evidence that industry analysts are on track in their
observations that Americans will continue to look homeward when it comes to
spending disposable income. Instead of a grand vacation this year, consumers are
expected to opt for improving the appearance of their homes. Said Mac McCormick,
vice president of sales and marketing for Jaunty Co., “Since Sept. 11, people
are definitely cocooning. Consumers want products in their homes that are softer
and more comfortable.”
High Point exhibitors indicated they were
ready for retailers to attend the spring show prepared to write orders,
especially those who skipped the market last October because of travel concerns.
For example, among some of the rug exhibitors, Master-looms concentrated on its
new Sol collection from Nepal, which is made of hand-spun Tibetan wool and fine
silk yarns. A few rug exhibitors indicated that the problems in the Middle East
had made importing rugs to the United States a bit of a challenge.
“Immediately after Sept. 11, security got much tighter,” said Michael Riley,
vice president of marketing for Sphinx by Oriental Weavers. “But it has
relaxed somewhat. Importing has gotten a little easier.” Sphinx, in fact,
launched the look of Pakistan rugs, without the complications. Khyber Pass is
the company’s newest machine-made collection that reproduces the handmade look
of authentic knotted rugs. The designs are based on the historic and cultural
designs from the Peshawar region of Pakistan, but are made from 100% New Zealand
Wool in Cairo, Egypt. “It’s very good timing,” said Riley.
Without a doubt, reds, plums, and golds
dominated rug designs. According to Lamb, purples in pale and deep values were
on hand and reds led the way in all possible variations, while gold was the
contrast to muted or antiqued looks. Another surprising trend—although many
retailers FCNews spoke with indicated it is currently needed—is an emphasis on
the tropical motifs. Carvings and fabrics in home furnishings focused on palm
frond, fern and pineapple designs. Catching this wave was Shaw Rugs, which added
several designs to its Tommy Bahama collection that are meant to coordinate with
the new tropical-themed furnishings. Shaw’s transitionally styled rugs feature
casual Caribbean images, including tropical foliage and island-inspired batik
patterns.
One of several styles in woven wool is Mystic
Maui, which features scattered images of pineapples surrounded by subtle designs
of lush mountains and palms. These are made of 100% New Zealand Wool. Finally,
the embroidered look that showed up at fabric markets and in ready-to-wear a few
seasons ago has finally trickled into home furnishings. Everywhere, embroidered
pillows, throws, window treatments and coverlets made statements. But the trend
did not exclude floor coverings, which has seen a technological revolution in
recent years, enabling mills to offer products featuring colors, designs and
textures that were unheard of less than 10 years ago. For instance, Oriental
Weavers offered Details, a line of rugs with embroidered accents. “It has to
have a great perceived value,” said Linda Harlow, managing director. “And
these embroidered rugs offer high quality and good design at a great price.”