Kennesaw, Ga.— Solutia is stepping into 2007 with a new By The Foot marketing campaign. The new direction in branding will reach retailers, manufacturers and consumers through a variety of channels, including Web, point of purchase, advertising, public relations and online communities.

Retailers will see new direct mail pieces, rack headers and card toppers designed to help educate consumers before, during and after the purchase. An oversized brochure titled “By the Foot—A Foot’s Perspective of Beauty. Life. And Carpet.” offers a quirky, stylish approach to “carpetology”—from a foot’s perspective.

For more information, call 770.951.7600