Kettering, Ohio— Beaulieu of America has partnered with GE Money on a consumer financing program for select retailers.

America’s Carpet Card will offer Beaulieu’s Retail Partner Program (RPP) dealers enrollment incentives, which include coupons and other promotions during the first 90 days running until the end of January, said Mike McAllister, marketing vice president of Beaulieu.

This year, Beaulieu is offering a special 1% dealer rate on a six-month no-payment plan to consumers. The new program offers a $1,000 Visa Gift Card to retailers who enroll and submit 45 applications within 90 days, and a $250 Card for 30 submissions. Those who present at least five applications before Dec. 31 are also entered in a drawing for two to Surfaces ’07 in Las Vegas.

After the initial launch, RPP dealers will continue to receive special advertising buy down programs throughout 2007, McAllister added. Additional benefits of RPP participation include rebates and performance award points.

There are currently 1,700 members with RPP status. To qualify for the program, dealers must have solid expertise in high-end carpet sales for the residential market.