Dalton—From December on through the beginning of February, Shaw Industries personnel and management will be “In Motion” as they travel around the country meeting specialty dealers as part of the mill’s annual regional winter markets.

This year’s schedule is a bit different from previous years, explained Scott Sandlin, Shaw’s vice president of residential marketing. “In the past, we’ve had our sales meetings in late November through December, and our regional markets followed in January and February.”

Holding the meetings before the start of the year, he added, will allow Shaw “to be more efficient, as plans call for many product collections and samples to be ready to ship earlier than in the past. This new format will allow us to provide better service.”

Sandlin noted this year’s events will be similar to past ones in that they are designed to meet a number of objectives, primarily to present new products and programs. They also allow Shaw management and sales personnel the opportunity to give customers individual attention.

While attendance at these meetings has increased from year to year, he said they are still smaller than the large national markets so “our sales and management teams are able to work with our customers individually.”

The winter tour is themed “In Motion,” and Kathy Young, Shaw’s creative director, says the name was suggested as a result of the company’s many new projects and developments. “From a new management team to innovative environmental initiatives, we are involved in a number of ventures that will have a significant impact on the future of Shaw and the industry as well.

“Plus,” she added, “our national print advertising campaign has been very successful, and we’re now running national television ads in addition to launching an exciting new shawfloors.com. On the environmental front, our Evergreen recycling venture and the new Epic hardwood facility also has us busy and focused. A lot is happening at Shaw now, and, simply put, we’re ‘in motion.’”

For more information about Shaw’s In Motion tour, call 706.278.3812.