Rebecca Cole

ANAHEIM, CALIF.—The World Floor Covering Association ( WFCA) has launched a new Internet resource for consumers in the market for floor covering. The organization’s Web site, www.wfca.org, offers in-depth information about all types of floor covering so consumers can make the best purchasing decisions.

The site includes a variety of interactive tools to help make the exploration of interior design styles fun and engaging.

The site’s Virtual Room Designer allows visitors to experiment with the complete range of flooring materials and color schemes in a variety of sample rooms. It also contains a powerful dealer locator connecting consumers with WFCA retailer members, all of whom subscribe to the organization’s code of conduct and are recognized for their high level of professionalism and customer service.

“We know the number one barrier to sale is the consumer’s lack of confidence in a retailer,” said Chris Davis, WFCA’s president and CEO. “Our research has shown buyers are fearful of making a mistake because they don’t know enough about the product or how to find a qualified retailer. For the first time, consumers on the Web can get information they need from an unbiased source, and then select a retailer they can trust.”

Bob Hill, chairman of the WFCA, agreed. “We are in a unique position to build a digital gateway to connect consumers searching the Internet to the association’s retailer community. This functionality will result in the generation of new qualified leads for each retailer listed on the site. That’s a benefit that means more business for all of our members.”

To help promote wfca.org to consumers, WFCA entered into a partnership with Rebecca Cole, a nationally recognized interior designer, frequent contributor to NBC-TV’s Today Show and host of the Discovery Channel’s Surprise by Design.

Cole will be featured on the association’s new Web site and will share her wealth of design experience with visitors to the site. “Rebecca Cole has a track record of transforming people’s lives through her personal approach to design, and we know she will be able to instill confidence in visitors,” Davis said.

For more information, call 800.624.6880