Santa Ana, California -President Craig Lapeere has named industry sales executive Rich DeOrzio to the newly created position of executive vice president of sales for Fabrica. For the past nine years, DeOrzio has held the position of northeast regional vice president for Masland Carpets and Rugs. Masland and Fabrica are both owned by The Dixie Group, based in Chattanooga Tennessee. Prior to joining Masland, DeOrzio served as a sales vice president for Lees Carpets, a division of Burlington Industries..

"Rich has a great deal of experience selling high-end residential carpet through selective distribution channels," says Lapeere. "He understands the Fabrica brand and the reputation for quality we have earned in this industry."

DeOrzio holds a degree in marketing from the University of Dayton. He and his wife Carol live in Gaithersburg, Maryland, and have two grown children, Stacey and Christopher.

Representing quality without compromise, Fabrica designs and manufactures carpets and rugs for the most demanding segments of the high-style residential market. Their distinctive broadloom carpet, hand-carved area rugs and imported hand-knotted rugs have earned Fabrica an international reputation for exquisite style and exceptional performance. Fabrica headquarters are located at 2801 Pullman St., Santa Ana, California, 92705. For more information, contact the company at 800.854.0357, or www.fabrica.com.