Quick-Step Launched New "Q-Wood Website" Article Number : 9020

Article Detail

Date	10/9/2014 7:54:55 AM
Written By	LGM & Associates Technical Flooring Services
View this article at:	//floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=9020
Abstract	Dallas, TX – October 8, 2014 – Quick-Step, the style, design, and innovation leader, has launched a new website to support its Q-Wood category of flooring, launched in 2014. Q-Wood is elegantly crafted engineered hardwood flooring that combines the rich look of...
Article	Dallas, TX – October 8, 2014 – Quick-Step, the style, design, and innovation leader, has launched a new website to support its Q-Wood category of flooring, launched in 2014. Q-Wood is elegantly crafted engineered hardwood flooring that combines the rich look of a hand-rubbed oil finish with the durability and performance of a urethane coating. The new Q-Wood website can be accessed via http://us.quick-step.com/QWood. Importance Of A Strong Website In Today’s Digital Shopping Age “Research shows that consumers conduct extensive research online before ever entering a flooring store,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin (Quick-Step’s parent company). “Then once they return home from the store, consumers again go online to continue their research, refine their thinking, and move further along the purchasing path.” “It is important to remember that flooring is a complex sale,” said Thorn-Brooks. “Considerations such as color, style, real wood or laminate, texture, durability, and price each play a role. To simplify this complexity for the consumer, our goal during the development of the Q-Wood website was to present information in a way that is simple, clear, and easy to digest. By giving consumers the information and tools they need to make an informed purchasing decision, we are supporting our retail partners’ in-store efforts, helping them increase their sales of Q-Wood.” What Is Available On The New Q-Wood Website? View Products. Large swatches in the “product” section are the first things most consumers will choose to review. The thirteen styles of Q-Wood flooring can be filtered by surface treatment (wirebrushed/soft-scraped combination, soft-scraped, and smooth) and the large swatch size gives an excellent color comparison between products. Clicking on a swatch brings consumers to a room scene featuring the respective floor. Research. Consumers have the opportunity to download a product catalog, learn more about the Opulux finish, investigate the product warranty ... even learn about Quick- Step’s environmental initiatives and policies. Order Samples. Because consumers want to see flooring in their own home before purchasing, the website makes it easy — and inexpensive — to order Q-Wood samples. Every product swatch has an “Order Sample” button, and each sample costs just $5. Find A Retailer. Q-Wood retailers are found from coast to coast. A simple search function uses a map to show the retailers located in a consumer’s area. Maintenance. Whether a consumer is thinking about a Q-Wood floor or has just purchased one, the website has detailed information on learning how to care for and renew the finish with Q-Wood’s Renew Revitalizing Solution. Installation. Though many consumers will undoubtedly have a professional install their floors, Q-Wood can be installed by anyone. The website features installation instructions for download in English, Spanish, and French as well as underlayment options and advice on prep and finishing. Visit The Q-Wood Website For more information on Q-Wood or to browse the exciting product offerings and research tools, visit https://us.quick-step.com/QWood. About Quickstep Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Beautiful, durable, and virtually maintenance-free, Quick-Step puts the style in lifestyle. Widely-known as the style, design, and innovation leader in laminate flooring, Quick-Step continuously earns the flooring industry’s most prestigious awards including: 2014 Award Of Excellence - Laminate Manufacturer Of The Year (4rd consecutive year); 2014 Dealers’ Choice Award - Best New Laminate Product Of The Year (3nd consecutive year); 2013 RECO Market Intelligence Report - #1 Quality #1 Product Availability #1 Consumer Preference; and 2014 Floor Focus Retailer Survey - #1 Quality, #1 Service, #1 Design (5th consecutive year). Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. For more information visit, www.us.quick-step.com.