Article Number : 8907 |
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| Date | 6/9/2014 8:35:04 AM |
| Written By | LGM & Associates Technical Flooring Services |
| View this article at: | //floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=8907 |
| Abstract | SUGAR VALLEY, GA, June 6, 2014: Designer Bob Timberlake, who has a long and successful track record in the home furnishings industry, will bring his passion for rugs to a new partnership with... |
| Article | SUGAR VALLEY, GA, June 6, 2014: Designer Bob Timberlake, who has a long and successful track record in the home furnishings industry, will bring his passion for rugs to a new partnership with Mohawk Home. Timberlake’s previous licensing agreement was with Shaw Living. However, when Shaw exited the rug category earlier this year, Mohawk stepped in to bring Timberlake’s designs to the 2014 markets. This year Mohawk will be introducing five collections under the Bob Timberlake name. In July, buyers will see several new pieces from the collections at Karastan’s showrooms at the Atlanta Rug Market and the Las Vegas Market. “We saw a great opportunity to work with Bob, and he saw an opportunity to work with us,” said Brandon Culpepper, vice president of specialty sales for Mohawk Home. “Bob Timberlake is an exceptional designer. We are excited to execute his color and design ideas for the rug market with our advanced fiber technology. Together, we can offer amazingly beautiful rugs made of a variety of high-performance fibers. “We don’t often forge these types of collaborations, but this one seems a perfect fit: a well-known American designer with a company that values made-in-the-USA products. With Bob Timberlake, we feel a real synergy and an opportunity to do some truly creative things.” The North Carolina-based designer and industry legend is eager to team up with Mohawk Home as well. “After 101 years of my family being involved in the home furnishings industry and having worked with the finest people in the world, I consider working with Mohawk to be the pinnacle of my design career in floor coverings,” said Timberlake. Jim Slagle, CEO of Bob Timberlake, Inc., agreed, “We at Bob Timberlake Inc. have long admired Mohawk’s product and great brand. We saw opportunity within the color ways and quality and felt like we could take Bob’s designs to a new level if we teamed with Mohawk.” The Bob Timberlake Collections will be their own brand and will feature several styles including contemporary, traditional, transitional, and lodge. Timberlake rugs will range from woven rugs made of soft, renewably resourced SmartStrand® and rugs crafted of Permastrand® to printed nylon rugs and even braided rugs. “Braided rugs are new for us,” said Culpepper. “This will be the first time ever we have offered this quintessential American style.” To launch this new partnership, Bob Timberlake will be at the Atlanta Rug Market in the Karastan Rugs showroom, AmericasMart 3-A-1, on Wednesday, July 9. He will be signing art and interacting with customers during the day in the showroom and at a wine-and-cheese event on Wednesday night. Photo Caption: Bob Timberlake Collections will offer a broad range of styles, all with Timberlake’s signature creativity. Karastan: 508 East Morris Street, Dalton, GA 30721 | www.karastan.com | 800-845-8877 Atlanta Rug Market (AmericasMart 3-A-1) Las Vegas Market (World Market Center C-312) High Point: IHFC (International Home Furnishings Center) space H309 Karastan is part of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan, include Mohawk, Ralph Lauren, Lees, Bigelow, Dal-Tile and American Olean. Mohawk’s unique merchandising and marketing assists customers in creating the consumer’s dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations. For more information: www.mohawkhome.com. |