Article Number : 8792 |
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| Date | 2/28/2014 8:23:24 AM |
| Written By | LGM & Associates Technical Flooring Services |
| View this article at: | //floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=8792 |
| Abstract | Solignano, February 20th, 2014 - Following research into new and sophisticated material effects for tailor-made interior design, the ABK Group's brand Ariana officially presented its new 2014 collections at the sales meeting held in... |
| Article | Solignano, February 20th, 2014 - Following research into new and sophisticated material effects for tailor-made interior design, the ABK Group's brand Ariana officially presented its new 2014 collections at the sales meeting held in late January. The three new collections - Portland 325, Futura and the Larix 20x170 cm ceramic strip - are highly complementary furnishing materials that can be used to create unique, personal spaces. PORTLAND 325 is named after the code for cement powder commonly used in the production of concrete. It is a contemporary material firmly rooted in history, inspired by the whitewashed walls of a former factory where the traces left by time are superimposed on the distinctive signs of manual application. As in a masterpiece of Informal Art, the result is a perfectly balanced aesthetic in which the trowel marks, scratches and varied shading alternate unexpectedly with areas where the material appears to have come detached, creating a unique and original surface. This porcelain floor and wall tile collection is available in a 60x60 cm size and in novel 40x170 cm and 20x170 cm "ceramic strips". The result of Ariana's exploration of the world of natural stone, FUTURA is inspired by Ceppo di Grč, a distinctive sedimentary rock quarried on the shores of Lake Iseo that is widely used in Lombard architecture. Unveiled at Cersaie 2013, the coloured-body porcelain tile collection reinvents this material's sober and elegant appeal, rendering it in three different colours inspired by the natural variations of the stone, which is traditionally used in outdoor spaces and is therefore exposed to the elements. The sales meeting was also an opportunity to present the upgrade of LARIX, a collection that enjoyed great success in 2013 and fully expresses Ariana's talent for design and decoration. Inspired by larch in a version that combines an aged look with contemporary appeal, the collection has been expanded with the addition of the new 20x170 cm rectified size. Ariana will be presenting these new ideas at Mosbuild and Coverings, the forthcoming international events catering for an increasingly demanding and diversified market. |