Article Number : 8743 |
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| Date | 1/29/2014 8:13:26 AM |
| Written By | LGM & Associates Technical Flooring Services |
| View this article at: | //floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=8743 |
| Abstract | Dallas – January 27, 2014 – In its 5th year, the partnership between Quick-Step, the style, design, and innovation leader in laminate flooring, and celebrity designer/style expert Erinn Valencich continues to be... |
| Article | Dallas – January 27, 2014 – In its 5th year, the partnership between Quick-Step, the style, design, and innovation leader in laminate flooring, and celebrity designer/style expert Erinn Valencich continues to be a good fit, because both share the philosophy that a home should be beautiful and liveable. “Consumers need to know that they can have both style and performance in the new floor they chose for their home,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin (Quick-Step’s parent company). “Erinn feels confident endorsing Quick-Step, because our floors are both beautiful and durable.” The Live-Ability Of Design Why are Erinn and Valencich such a good fit? Erinn’s design philosophy mirrors Quick-Step’s own core design principle, “Beautiful Rooms Are Meant To Be Lived In”. Erinn is keenly interested in the “live-ability of design”. “Of course your home should be stylish — But if you can’t enjoy living in it, what’s the point?” said Erinn Valencich, Quick-Step’s designer partner. “I believe in creating spaces that are fun, elegant, and livable. That is why I use Quick-Step floors. Quick-Step gives me the design freedom I demand – offering a stunning variety of colors and styles. And I know that Quick-Step floors will stand up to busy lives, and stay looking great.” Beautiful & Livable “Quick-Step’s current design message ‘Long Live Style’ accurately conveys how Quick-Step floors offer style combined with performance and this fits hand-in-glove with Erinn’s own design philosophy that homes should be both beautiful and livable,” concludes Thorn-Brooks. Quick-Step’s new products, merchandising, and digital marketing will be featured prominently during Surfaces 2014 in the Quick-Step booth #S6549, on the Surfaces show floor at the Mandalay Bay Convention Center in Las Vegas, January 28th through 30th. Valencich will be on-hand in the Quick-Step booth during the first two days of the show. About Quick-Step Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. To find the nearest Quick-Step dealer or for additional information, visit quickstep.com. About Erinn Valencich Erinn Valencich, who has used Quick-Step floors in her own room designs, is known for her unique, contemporary-glam style and is among an elite group of interior designers selected to compete on NBC’s bold new one-hour reality competition series “American Dream Builders”, hosted by renowned designer Nate Berkus. The show premiere is Sunday, March 23 at 8pm ET on NBC. Valencich has also designed rooms for numerous celebrities through her own Los Angeles interior design business. She has introduced her own line of furniture and blogs for HGTV’s Design Happens, Decorati, and Erinn V Style. Erinn has hosted a number of specials for HGTV and has been featured in many design publications including Elle Décor, Town & Country, House Beautiful, and Better Homes and Gardens. View some of Erinn’s design tips and videos on quickstepstyle.com. |