Article Number : 851 |
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| Date | 2/2/2006 10:38:58 AM |
| Written By | LGM & Associates Technical Flooring Services |
| View this article at: | //floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=851 |
| Abstract | Quebec, Canada—Hardwood flooring producer, Preverco, will display its new merchandising tools for retailers at Surfaces 2006 in booth 2964 at the Sands Expo Center in Las Vegas... |
| Article | Quebec, Canada—Hardwood flooring producer, Preverco, will display its new merchandising tools for retailers at Surfaces 2006 in booth 2964 at the Sands Expo Center in Las Vegas. Designed to not only increase brand recognition, Preverco’s new merchandising materials also provide retailers with more creative and unique tools to exhibit on their showroom floors. Integrated lights illuminate the new Information Center, offering viewers a presentation of Preverco’s hardwood floor boards and room scenes on movable panels. The Information Center can be assembled in less than an hour and will “undoubtedly give a warm, inviting feeling to any showroom floor,” noted Jean-Sebastion Roy, the manufacturer’s marketing manager. “The center is complimented by Preverco’s distinctive, eye-catching banners and signs. “Surfaces will be a nice opportunity for those who are not familiar with Preverco to get to know the company better,” he explained. “Preverco provides retailers a generous selection of flooring by offering a first-class product with a broad range of colors. We wanted our merchandising materials to reflect the warmth that Preverco flooring provides for any residential or commercial setting.” The new merchandising tools from Preverco will be exhibited at Surfaces along with its classic showroom displays. “Displays are well-known for their ability to show its entire collection of high-end flooring in one aesthetically pleasing glance,” he concluded. “The displays can hold up to 78, 12X18-in. samples.” For more on Preverco and its products, call 418/878-8930. —Louis Iannaco |