Article Number : 8495 |
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| Date | 9/6/2013 9:35:20 AM |
| Written By | LGM & Associates Technical Flooring Services |
| View this article at: | //floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=8495 |
| Abstract | LATICRETE, a manufacturer of globally proven construction solutions for the building industry, will be sponsoring "Paddle Forward," a major canoe expedition taking place this autumn along the entire length of the Mississippi River--- from its headwaters in... |
| Article | LATICRETE, a manufacturer of globally proven construction solutions for the building industry, will be sponsoring "Paddle Forward," a major canoe expedition taking place this autumn along the entire length of the Mississippi River--- from its headwaters in Itasca, Minnesota all the way down to its mouth in New Orleans, Louisiana. The parent organization of Paddle Forward, Twin Cities-based Wild River Academy, "dedicated to watershed education and outdoor recreation," leads canoe trips on local rivers that couple outdoor skills with real-world learning opportunities along the route. Through the upcoming Paddle Forward expedition, ten young adult participants will be encouraged to engage in conversations/interviews with mayors, park rangers, paddling clubs and others about their relationship with the Mississippi watershed. These interviews will then be used in creating a documentary called "Voices of the Mississippi River," focusing on how people from all walks of life use the river for commerce and recreation. David A. Rothberg, CEO/Chairman of LATICRETE, an extreme canoeist and overall outdoorsman stated, "The spirit of adventure and the quest for discovery are principles that have driven risk-taking souls for centuries. Robert De La Salle is a good example; in 1686, he canoed, mapped and claimed the entire Mississippi river basin of North America for King Louis of France. 270 years later another risk-taker, Dr. Henry M. Rothberg, discovered his own 'new territory' with the invention of LATICRETE, the world's first latex thin-set additive. In keeping with that spirit of adventure and discovery," continued Rothberg, "family-owned LATICRETE International is pleased to be a major sponsor of the Paddle Forward young adult canoe expedition." LATICRETE International, Inc. provides globally proven construction solutions for the building industry. LATICRETE® products are manufactured and distributed worldwide in the commercial and consumer channels. The company’s philosophy of innovation and technical expertise has led to an unparalleled reputation and commitment to superior quality, performance and customer service. Engineered and produced in state-of-the-art ISO 9001:2008 certified facilities, LATICRETE offers a broad product portfolio including an extensive line of independently certified low VOC sustainable products. LATICRETE®, LATAPOXY®, SPECTRALOCK®, HYDRO BAN®, DRYTEK® and PERMACOLOR® are registered brands of LATICRETE International, Inc. Corporate Website: www.laticrete.com |