Consumer Confidence, Hope For Quick Recovery Rises
Article Number : 81
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Date 12/28/2001 8:41:00 PM
Written By LGM & Associates Technical Flooring Services
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Abstract
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New York, NY, Dec. 28—Consumer confidence rose sharply in December following a three month decline, as the erosion of the economy and the job market appeared to begin leveling off. The New York based Conference Board’s Consumer Confidence Index rose to 93.7 this month from a revised 84.9 in November. Analysts were expecting a reading of only 83. The industry group's index, based on a monthly survey of some 5,000 U.S. households, is closely watched because consumer confidence drives consumer spending, which accounts for about two thirds of the nation's economic activity.

“The deterioration in current economic conditions appears to be reaching a plateau, led by a stabilizing employment scenario,” said Lynn Franco, director of the Conference Board's research center. The increase, she said, suggests that an economic recovery is possible by the middle of next year and that the worst of the downturn may be over. 

The index compares results to its base year, 1985, when it stood at 100. The November figure was the lowest since February 1994, when it reached 79.9.

The Labor Department reported that new claims for unemployment insurance rose last week by a seasonally adjusted 7,000 to 392,000. The report offered hope that better days may be ahead for the economy, which slipped into recession in March.

According to the Conference Board, consumers' assessment of the current economic climate was slightly more positive in December than in November. Consumers rating current business conditions as good increased to 17% from 16.8%. However, consumers who felt business conditions were bad rose to 21.7% from 20.7% last month. Nontheless, Americans are still feeling more optimistic about the near future. The percentage of consumers who expect business conditions to improve rose to 22.2% from 17.7% in November. Those expecting conditions to sour declined to 11.6% from 16.9%.

Consumers' outlook about jobs also improved. In December, 16.1% said they expect more jobs to become available in the next six months, up from 14.4% in November. Those expecting fewer jobs to open up decreased from 26.3% to 19.3%. 

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