Article Number : 8029 |
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| Date | 1/21/2013 8:26:05 PM |
| Written By | LGM & Associates Technical Flooring Services |
| View this article at: | //floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=8029 |
| Abstract | Boca Raton, FL. (January 2013) – FloorForce®, the online marketing solutions company for the flooring industry has announced the development of the industry’s most advanced search engine (SEO) optimization program. The new program, tailor-made for the... |
| Article | Boca Raton, FL. (January 2013) – FloorForce®, the online marketing solutions company for the flooring industry has announced the development of the industry’s most advanced search engine (SEO) optimization program. The new program, tailor-made for the flooring industry, was launched to all FloorForce customers this month. An earlier test program was conducted with select retailers late last year, and showed that this enhanced program can increase organic website traffic by an average of 20%. In response to their existing customers demand for a complete Internet marketing solution, FloorForce created a new department solely dedicated to SEO improvement and management. “This is a natural progression for our company,” said Bobby Glennon, CEO of FloorForce. “We are the only Internet marketing solutions company that is so heavily entrenched in the flooring industry. We have all worked in the flooring industry for years, we know the manufacturers and the retailers and we understand the terms and keywords that people use to find a flooring retailer.” Unlike other general SEO companies that promise increased visitors to a retailers’ website, the new program from FloorForce provides a strong return on investment, due to FloorForce’s dedication to, and knowledge of, the retail flooring industry. “Flooring retailers get calls all the time from SEO companies, who have the general skills, but lack the deep industry knowledge and specific focus that we have on the flooring industry,” added Bobby. “We have spent extensive time analyzing the analytics of hundreds of websites,” said Bobby. “From this information we were able to create a SEO program that no one can compete with for flooring retailers’ websites.” Industry veteran Erik Enlund created the new SEO program. Erik joined FloorForce late last year to manage the new SEO department as Director of Search Engine Optimization. “Our program is tailored for the FloorForce website platform to ensure that all FloorForce sites are seen by search engines as the most relevant, authoritative and trusted sites,” said Erik. “This means that when consumers enter search words into a Google search bar, a FloorForce site is more likely to appear higher on the results page.” “Our SEO strategies, tactics and methodologies are continually being refined to keep pace with changes and updates that search engines continually implement to effectively find and list their results,” said Erik. “Our team keeps up with these changes and updates our program to make our websites relevant so that they deliver results. Now the independent flooring retailer has the opportunity to rank higher time and time again for the most important keywords for their business.” To see the SEO solutions available from FloorForce go to http://www.floorforceseo.com About FloorForce FloorForce is a technology company dedicated to providing the highest quality online marketing solutions to the floor covering industry. Located in Boca Raton, FL, the privately held company creates individually branded websites for independent flooring retailers that are search engine optimized and loaded with proprietary content and applications. FloorForce also provides manufacturers and distributors with a unique and low cost way to potentially reach consumers in every local market in the country with their branding and product offering through the network of independent flooring retailers’ websites. For more information about FloorForce please visit www.floorforce.com |