Article Number : 6436 |
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| Date | 3/9/2011 8:52:33 AM |
| Written By | LGM & Associates Technical Flooring Services |
| View this article at: | //floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=6436 |
| Abstract | SALEM, N.J.—Beautiful floors, beautiful homes, beautiful world—that’s the essence of what Mannington hopes to capture in its first consumer blog, “At Home”... |
| Article | SALEM, N.J.—Beautiful floors, beautiful homes, beautiful world—that’s the essence of what Mannington hopes to capture in its first consumer blog, “At Home” (blog.manningtonathome.com). The blog, a first for Mannington’s residential flooring division, aims to motivate readers to be different, bold and exciting, both in their homes and in their lives. With an underlying theme of “happy homes and a better world,” it’s designed to help readers create comfortable and warm living spaces while providing inspiring content for their lives, noted Betsy Amoroso, blog editor, who also serves as Mannington’s director of corporate communications. Planned blog topics include flooring design trends, inspirational articles, product spotlights, news, expert posts and other guest submissions, home design ideas, sustainability matters and more. Two of the first posts include a piece titled, “The Beauty of ‘Green’” and a feature on wood trends in home decor. “In creating our first blog,” she explained, “we wanted to engage with consumers on a new level and be a spontaneous and resourceful place for information. “We also hope this blog will help inspire readers to do more beautiful things at home and in their lives while keeping them informed about some of the latest trends in home products and flooring design.” |