Article Number : 641 |
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| Date | 11/2/2005 8:50:25 AM |
| Written By | LGM & Associates Technical Flooring Services |
| View this article at: | //floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=641 |
| Abstract | Dalton—“Look at the latest rug styles and you can see how much ‘fun’ consumers are having decorating their homes,” said David Moyer, sales and product manager for Mohawk Select, the rug brand under Mohawk Industries... |
| Article | Dalton—“Look at the latest rug styles and you can see how much ‘fun’ consumers are having decorating their homes,” said David Moyer, sales and product manager for Mohawk Select, the rug brand under Mohawk Industries. This observation is the basis behind the latest products from Mohawk Select which, as Moyer noted, “reflect themes that are surfacing in apparel, decorative pillows and other related home textiles.” Based on this, he said the new products showcase the trends toward fresh colors, carefree patterns and movement-oriented designs in area rugs. “We’re seeing what you might call ‘earth tones with an edge,’ in the color palette. For example, there is a citrus explosion in apparel and that’s translating directly into rugs. “The overall palette,” Moyer continued, “includes dark orange, melon, avocado, moss, butter, carmel, coco leaf, deep lavender, crimson and jet black. Lime and tangerine are also establishing a strong presence.” Many of the trendy colors can be found in products within the Decorator’s Choice collection, he added. First is Lava, which uses a free-flowing pattern of swirls and circles to hint at paisley yet stand on its own unique “movement” look. Expressions places circles of rich tones into a grid, with “a pattern that’s both structured and freeform.” Last is Comet, which utilizes concentric circles of different colors to create an almost 3-D effect over a neutral circle background.” Elizabeth Miller, vice president of design, said the circles and other shapes are part of a trend “we’re seeing that has a lot of geometrics like these in decorative accessories. These rugs give consumers multiple ways to mix and match other design elements as the overall look is one of simple shapes combined in ways to add complexity and richness.” The rugs are available in two sizes, 5-1/4X7-5/6- and 8X11-ft., with the former retailing for $299. When combined with the introductions Mohawk Select made at the summer edition of the Atlanta International Area Rug Market, the company has 15 new styles hitting the streets. For more information on these or any other Mohawk Select product, call 800/241-4900. |