Article Number : 6201 |
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| Date | 12/13/2010 10:32:46 AM |
| Written By | LGM & Associates Technical Flooring Services |
| View this article at: | //floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=6201 |
| Abstract | NATIONAL HARBOR, MD (December 6, 2010)—For the finale of its Solutions Aligned Dealer Convention, Mohawk Industries honored its top Floorscapes® and ColorCenter® stores with a banquet, selecting two retailers as National Dealers of the Year... |
| Article | NATIONAL HARBOR, MD (December 6, 2010)—For the finale of its Solutions Aligned Dealer Convention, Mohawk Industries honored its top Floorscapes® and ColorCenter® stores with a banquet, selecting two retailers as National Dealers of the Year. Joe Montemagni of Baystate Rug and Flooring, Chicopee, MA, was named 2010 Mohawk Floorscapes National Dealer of the Year; and Todd and Renne Wenner of Lima Carpet Corp and Design Center, Avon, NY, were tapped as the 2010 Mohawk ColorCenter National Dealer of The Year. The awards were presented by Mohawk Vice President of Retail Marketing, Manny Llerena. “This is an honor reserved for the best of the best, and we are delighted to welcome Joe, Todd and Renne into the distinguished circle of retailers who have earned the National Dealer of the Year Award,” Llerena said. Baystate Rug and Flooring Baystate Rug and Flooring is recognized as one of the most innovative retailers in the nation, and Llerena said the store “topped the charts on practically every selection criteria for National Dealer of the Year.” “Joe embodies the all five characteristics of the entrepreneur we’ve talked about all convention: leadership, passion, adaptability, ambition, and courage. His staff meets twice a month for professional training in sales and product knowledge. He takes full advantages of the tools provided by Mohawk as part of the Floorscapes program, and he sets an example for other retailers to follow.” “This is a remarkable realization of goals we set a while ago,” said Montemagni. “After attending our first Floorscapes convention and seeing the dealers nominated for this award, we couldn’t even imagine what it would take to be considered. But as you start to take away more and more from the Floorscapes program, you start to think, ‘why not us?’ We have pushed ourselves to become better and better.” Baystate Rug and Flooring has been a Mohawk Floorscapes dealer for eight years. The company was founded in 1975 by the Montemagni family, and installed the Floorscapes system as part of a store location change and makeover. Baystate Rug and Flooring was a regional nominee for the Dealer of the Year Award in 2009. Lima Carpet Corp and Design Center Lima Carpet Corp and Design Center joined the Mohawk ColorCenter program in 1996. Llerena noted that last year—in spite of tough economic conditions—the company’s net sales and margins grew double digits. “Todd and Renne’s attention to merchandising is impeccable, and they provide high quality training for their people. Everyone on the staff takes part in the T.O.P.S. (Techniques of Professional Selling) program provided by Mohawk University, and every customer who comes into the store is welcomed by the entire Lima Carpet team as if they were part of the family.” “I’m living a dream,” said Todd Wenner. “You put your heart and soul into the business, but you never expect anything like this. There is no way we could have done it without the help of family and all the staff at the store. It’s not just us winning the award—it’s the whole company.” “It truly is an honor to be a Mohawk ColorCenter dealer,” said Renne Wenner. Lima Carpet Corp and Design Center was also a Regional Dealer of the Year winner in 2009. Mohawk’s National Dealer of the Year Award is based on a number of criteria, including a percentage increase over previous year’s business, excellence in promoting the store concept, ongoing commitment to training, store standards, brand building, merchandising and installation ideas and community involvement. Twenty-four Mohawk Floorscapes and ColorCenter retailers from across the United States and Canada were nominated as regional winners for this year’s award (regional nominees are attached). Mohawk introduced its Floorscapes aligned program in 1999. The company spent more than two years researching and developing the Floorscapes concept, which is based on consumer-driven shopping experiences. Research showed that today's floor covering customers are faced with too many choices and too little time, and that the marketplace isn't focused on price as much as personal choice, individual expression, education, and trust. The Floorscapes concept enhances "value added" ideas about floor covering and simplifies the shopping experience by making it easy for shoppers to get information and maintain a sense of control over the process Founded in 1974, the Mohawk ColorCenter program is the flooring industry’s oldest co-branding program and provides consumers with an easy-to-understand presentation of carpet, hardwood, laminate, ceramic, resilient, cushion, rugs, and other flooring products. Mohawk offers two levels of participation for ColorCenter retailers: ColorCenter Elite, which offers a complete store makeover, and ColorCenter Select, in which a portion of the store is devoted to the ColorCenter selling system. To learn more about Mohawk’s Aligned Programs, see your Mohawk Representative or email Aligned_Dealer@mohawkind.com. Mohawk Floorscapes Regional Dealer of the Year Winners David and Louise Frost Designer Floors and Interiors Nashville, TN Southeast Region Bob Tiffany Manasota Flooring Sarasota, FL Florida Region Brian Beseda Beseda Flooring Weldon Spring, MO North Central Region Jim Mathews Carpet Corner Kansas City, KS Central Plains Region Joe Montemagni Baystate Rug and Flooring Chicopee, MA Northeast Region John and Stephanie Landers Landers Premier Flooring Austin TX Southwest Region Virgil, Carole, and Doug McCool McCool’s Flooring Kokomo, IN Mid-Central Region Chris Williams and Scott LeClaire OC Floor Gallery Ocean City, MD Mid-Atlantic Region Gerry and Linda Hodgson Central Alberta Flooring and Interiors Red Deer, Alberta Canada Region Randy Hughes Hughes Floor Covering, Inc. Charlotte, NC Southeast Central Region Joe and Britt Moffet NorthWest Floors Billings, MT North West Coast Region Rich Ure Factory Flooring Direct Lake Point, UT Southwest Coast Region Mohawk ColorCenter Regional Dealer of the Year Winners Bill and Jan Browning Carpet Spectrum Memphis, TN Southeast Region Bob and Nancy Campbell Creative Floors, Inc. Orlando, FL Florida Region Herb Martinez Best Buy Carpets Aurora, IL North Central Region Bill Ludwig, Nick Fiala, Scott Sullivan, and John Kennell Royal Flooring Altoona, IA Central Plains Region Brad and Christy Welsh Isabella Flooring Lake Isabella, CA Southwest Coast Region Todd and Renne Wenner Lima Carpet Corp and Design Center Avon, NY Northeast Region Rich and Kathleen Brooks Brooks Flooring and Interiors Carlsbad, NM Southwest Region Deb DeGraaf DeGraaf Interiors Hudsonville, MI Mid-Central Region Marty Kinder and Steve Garvey Pasadena Floors Pasadena, MD Mid-Atlantic Region Stan Breznicar Vandehaar Flooring Caledonia, Ontario Canada Region Donnie Watkins Watkins Floor Covering, Inc. Jacksonville, NC Southeast Central Region Jaime Martinez Jaime’s Designs and Floors Fresno, CA North West Coast Region |