Article Number : 6022 |
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| Date | 10/12/2010 10:40:03 AM |
| Written By | LGM & Associates Technical Flooring Services |
| View this article at: | //floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=6022 |
| Abstract | Wools of New Zealand (WONZ) is initiating new and exciting ways to drive traffic and increase wool sales. We are proactively building a leading-edge community of partners built on the wants, needs and ideas of the best showrooms and... |
| Article | Wools of New Zealand (WONZ) is initiating new and exciting ways to drive traffic and increase wool sales. We are proactively building a leading-edge community of partners built on the wants, needs and ideas of the best showrooms and mills in the wool industry. At retail, we are establishing a growing group of showrooms that are serious about wool, committed to training their retail staff through our online Wool College and open to taking their company in new directions of growth. Identified as Premier Partners, Showrooms of Excellence, these retailers are supported by WONZ in numerous ways, including exclusive participation in Wool for a Better World, a sales event that is being held in November (FCNews Sept. 13/20). During the event month, Premier Partners receive a 10% discount on Wools of New Zealand brand carpets and rugs from 20 mill partners. In addition, they are sent promotional and advertising materials and are listed on an event-specific website: WoolForaBetterWorld.com. WONZ is also supporting the event by making a donation to Shear Joy, a Heifer International program. WONZ is continually adding exclusive programs for Premier Partners, like Miele vacuum coupons and credit card processing advantages. Soon to be added are exclusive products and lead-time advantages along with customized cleaning brochures and a designer contest. “Wool for a Better World is just one of the many ways WONZ is utilizing the strength of its partners to make things happen,” says Sam Presnell, owner of The Rug Gallery in Cincinnati. “We are excited to be a part of it and appreciate all Wools of New Zealand is doing to differentiate our store and increase our selling power.” |