Article Number : 6013 |
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| Date | 10/11/2010 9:20:45 AM |
| Written By | LGM & Associates Technical Flooring Services |
| View this article at: | //floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=6013 |
| Abstract | At Anderson, we have a social media strategy that will break sometime between the second and third week of October. We think that social media is one of the most effective ways of targeting customers in the home decorating market or... |
| Article | At Anderson, we have a social media strategy that will break sometime between the second and third week of October. We think that social media is one of the most effective ways of targeting customers in the home decorating market or those who have a passion in that area. Our customer starts learning about flooring on the Web and we help her with that on our website, with the scrapbook or the educational sections. Then she goes to our dealer locator to find a store to go into and buy what she likes but our new strategy will expand that experience. As complex as the new developments in marketing have been, we have been working very hard to recognize social media. Using it effectively for a customer that buys our product only every seven to 10 years has been a challenge. We think we solved that. Our goal is to be the largest hard surface provider in the market. We want a head start and our website is a piece of that. We also have a very exciting fall promotion called the All American Flooring Sale with pretty aggressive marketing . We are trying to maximize the customers that do come in to Anderson retail stores. We have a strong presence on do-it-yourself shows and HGTV. But if a customer is in the market for flooring she will go into a store on her own, and we want to help her choose Anderson. |