Article Number : 5995 |
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| Date | 10/5/2010 10:27:52 AM |
| Written By | LGM & Associates Technical Flooring Services |
| View this article at: | //floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=5995 |
| Abstract | SHOREWOOD, ILL—Floor Covering Associates, a Stainmaster Flooring Center here, was one of the top performing stores during the recent Stainmaster Carpet Great Performance Promotion (FCNews, April 19/26). As a result, each sales associate was rewarded with... |
| Article | SHOREWOOD, ILL—Floor Covering Associates, a Stainmaster Flooring Center here, was one of the top performing stores during the recent Stainmaster Carpet Great Performance Promotion (FCNews, April 19/26). As a result, each sales associate was rewarded with his or her own 26-inch HDTV. The two-month consumer and retail campaign, one of the largest ever by Invista, was designed to help dealers be more successful by generating national consumer excitement and demand for Stainmaster carpet. Invista invested heavily in a national TV advertising campaign on cable stations such as HGTV, DIY, The Food Network, Fox News and CNN, along with the major networks. Invista also gave away 10 luxury trips—five to consumers, five to retailers— along with a multitude of “$50 Great Performance Movie Vouchers” to consumers. Pictured back row from left: Shelia Kozar, Stacey Morey, Loraine Green, Jayne Horan, Brittany Geskey, Sean Hornberger, Dan McHale, Bob Hill and Amanda Strutzenberg. Middle Row: Marissa Marenholcas, Meghan Heniff, Tyler Kennedy, Olga Robertson, Michelle Hamilton, Jessica Loconte and Justine Domke. Front row: Mike Albert and Tim Shaw. |