Article Number : 5854 |
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| Date | 8/25/2010 9:24:09 AM |
| Written By | LGM & Associates Technical Flooring Services |
| View this article at: | //floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=5854 |
| Abstract | Creating Your Space (CYS) is a leading new media marketing provider for the flooring industry. Our offerings begin with custom websites, including search engine optimization for those websites, and have expanded to include a comprehensive social media program designed specifically for... |
| Article | Creating Your Space (CYS) is a leading new media marketing provider for the flooring industry. Our offerings begin with custom websites, including search engine optimization for those websites, and have expanded to include a comprehensive social media program designed specifically for flooring retailers. Custom, interactive websites Creating Your Space develops custom websites for flooring retailers that are built and designed with tools to help them market their business and engage online consumers: product catalogs, our visualization tool, the Virtual Room Designer; the Design Your Room tool in which consumers can actually “place” and visualize the dealer’s products in the room they want to resurface; interactive quizzes; room scene galleries; product videos, and in depth information on every flooring product category. CYS websites not only offer an incredible consumer experience, they have a robust administration capability that allows the dealer to measure and monitor all aspects of a consumer’s interaction, and also measure other marketing that is channeled through the website, such as a billboard ad that requires the consumer to register online for a promotion. What kind of data is available? Almost anything you need to run your online marketing. Here are a few examples of CYS’ comprehensive data for this year: • Consumers spend an average of 8 minutes, 12 seconds on CYS dealer websites, more than five times the industry average. • CYS dealer websites consumer sessions: 1,109,916 • CYS dealer websites product views: 1,345,872 • CYS dealer websites consumer direct requests: 8,532 In summary, CYS websites attract consumers, they entice consumers to stay on the websites, they provide products for them to shop, and they encourage them to reach out to the dealers with specific requests. What more could a flooring dealer want? Search engine optimization Creating Your Space not only builds engaging websites, it also drives additional consumers to retailer websites with search engine optimization (SEO). Optimization of dealer websites is geared to creating higher ranking in search engines, resulting in more consumers reaching the websites. Optimization targets specific keywords and guaranteed results are measured using rankings on Google, the largest of the search engines. Social Media Just as consumers’ shopping and search habits are changing, Creating Your Space is ensuring its dealers are changing with their customers. CYS has developed a complete social media program to support the marketing efforts of flooring retailers. The social media tools developed and supported by CYS currently include blogs, Facebook, Twitter, LinkedIn and YouTube, but the company will adjust its social media offering as the consumer adjusts her online social habits in the future. |