Article Number : 5780 |
|
Article Detail |
|
 | |
| Date | 8/3/2010 9:09:35 AM |
| Written By | LGM & Associates Technical Flooring Services |
| View this article at: | //floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=5780 |
| Abstract | OMAHA, NEB.—Whether it be educational presentations with an emphasis on design tips or attending charity fundraisers, celebrity designer and Quick•Step style expert Erinn Valencich has been very busy... |
| Article | OMAHA, NEB.—Whether it be educational presentations with an emphasis on design tips or attending charity fundraisers, celebrity designer and Quick•Step style expert Erinn Valencich has been very busy. The first stop for the “as seen on HGTV” interior designer was a Nebraska Furniture Mart (NFM) event where she shared design tips and style inspiration with NFM customers. “As the source of design insight, Erinn’s expert advice strengthens retailer sales by providing guidance during the selection process and also by validating the end-consumer’s decision to purchase Quick•Step,” said Roger Farabee, senior vice president of marketing. “Having a respected designer attached to the brand is another point of differentiation for Quick•Step over other flooring competitors.” Valencich supports Quick•Step dealers through frequent participation in retail events such as NFM’s. In addition, she is woven throughout Quick•Step’s merchandising program: point-of-sale, catalogs, displays, web initiatives and co-op advertising. The next stop on her tour took Valencich to the Providence St. John Foundation’s Grand Slam Gala, a charity event co-sponsored by NFM that raised over $225,000 to provide medical services for individuals unable to pay for care in the Kansas City, Kan., area. Valencich was part of the MVP reception before the gala. Among other things, she helped rally the crowd during bidding for outdoor items donated by NFM, valued at over $10,000. For more on Quick-Step, call 866.220.5933. |