Article Number : 5520 |
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| Date | 4/22/2010 8:43:38 AM |
| Written By | LGM & Associates Technical Flooring Services |
| View this article at: | //floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=5520 |
| Abstract | MARIETTA, GA, April 20, 2010—It makes sense to put your message where your target audience will see it, which is why Wools of New Zealand can now be seen on Facebook and Twitter. The organization is also now connecting through... |
| Article | MARIETTA, GA, April 20, 2010—It makes sense to put your message where your target audience will see it, which is why Wools of New Zealand can now be seen on Facebook and Twitter. The organization is also now connecting through a blog found at www.woolforabetterworld.com and has a redesigned website at www.woolsnz.com. “Social media platforms have opened new pathways for reaching consumers,” says Elise Demboski, executive director of North America for Wools of New Zealand. “An active social media presence enhances our brand visibility, builds connections with new audiences, establishes channels through which we can provide information, and taps into streams of dialog that can result in new business.” And the audience at Facebook and Twitter are just the people Wools of New Zealand would like to reach. In the U.S., those who use a social media platforms are likely to be more affluent and more urban than the average American, according to Nielsen Claritas, which provides in-depth segmentation analysis of consumer behavior. While the blogging and tweeting community on the whole isn’t necessarily more affluent, it does live in more urban areas such as New York, Los Angeles, San Francisco, and Chicago, Nielsen Claritas reports. Those metropolitan areas are also known as markets where consumers are more sophisticated, fashion conscious and current on environmental concerns. Social networking and blogging sites are ideal venues where consumers can find information, ask questions and make comments to a community made up of other individuals as well as carpet retailers and manufacturers. The emerging profile of the blogging, tweeting, facebook-posting audience fits nicely with consumer most likely to appreciate the characteristics of carpet made with wool from New Zealand. Carpet that has passed the tests for performance and quality in order to carry the Wools of New Zealand brand would be even more attractive. The organization’s Laneve brand, which testifies to 100 percent wool content in carpets and rugs that is traceable back to identifiable farmers, who meet a comprehensive range of environmental, social responsibility and animal welfare standards, also resonates with this segment. With a contemporary look, Wools of New Zealand’s new website has something for every visitor. An extensive section on the features and benefits of wool makes it easy for consumers to find information as well as identify Wools of New Zealand mill partners and find retailer locations. A Trade section for mill and retail partners is loaded with technical information, support services, links to its Facebook and Twitter pages, and training programs. A new Wool College for mill representatives and retail sales staff will be launched in a couple weeks. For more information please contact: Wools of New Zealand PO Box 669273 Marietta, GA 30066 770-649-7699 / www.woolsnz.com |