Article Number : 5318 |
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| Date | 2/23/2010 9:48:27 AM |
| Written By | LGM & Associates Technical Flooring Services |
| View this article at: | //floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=5318 |
| Abstract | Pergo held an exclusive 2010 kick-off celebration for select specialty partners at the Venetian Hotel in Las Vegas on February 2. Timed to coincide with the annual SURFACES trade show, the “Go All in with Pergo” event provided retailers with the opportunity to... |
| Article | Pergo held an exclusive 2010 kick-off celebration for select specialty partners at the Venetian Hotel in Las Vegas on February 2. Timed to coincide with the annual SURFACES trade show, the “Go All in with Pergo” event provided retailers with the opportunity to preview the brand’s line-up of new premium products and innovations – as well as play a hand of Texas Hold’em with World Series of Poker bracelet winner Daniel Negreanu. “We’re confident that Pergo is the best bet in the laminate industry, and this event successfully showcased our winning hand of global brand power, game-changing new products and robust manufacturing capabilities to our most valued specialty partners,” said George Kelley, president and CEO of Pergo North America, the inventor and leading manufacturer of laminate flooring. Also unveiled at the event was Pergo’s new Key Accounts Program, designed exclusively for specialty retailers committed to aggressively marketing and merchandising the company’s premium product line. “This program is focused on growing our overall business by taking greater control of our brand within the specialty retail channel and making it even more valuable in terms of product, marketing support and segment exclusivity,” explained Kelley. “This new approach will allow us to better meet the needs of our retailers by creating competitive advantages for those who are fully committed to the Pergo brand.” Select specialty retailers who participate in the Key Accounts Program will have access to an exclusive assortment of the brand’s products, as well as strong marketing, merchandising and logistical support. Pergo is working closely with a retailer advisory board to jointly build the most strategic combination of products and programming that will ensure relevancy and long-term growth. Retailers interested in learning more about the Pergo Key Accounts Program may contact 1(800) 276-7007, option #1. |