Article Number : 5249 |
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| Date | 2/2/2010 9:54:26 AM |
| Written By | LGM & Associates Technical Flooring Services |
| View this article at: | //floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=5249 |
| Abstract | Dallas, February 1, 2010 – Quick-Step, the style and technology leader in laminate flooring, is launching a NEW partnership with interior designer/style expert Erinn Valencich, “as seen on HGTV”. Erinn will support the brand by providing Quick-Step customers with expert design tips and... |
| Article | Dallas, February 1, 2010 – Quick-Step, the style and technology leader in laminate flooring, is launching a NEW partnership with interior designer/style expert Erinn Valencich, “as seen on HGTV”. Erinn will support the brand by providing Quick-Step customers with expert design tips and style inspiration, promoting Quick-Step’s unique innovations and technological advantages, and validating the end-consumer’s decision to buy Quick-Step. “This designer partnership is just another facet of the comprehensive Quick-Step merchandising program already supporting Quick-Step retailers and equipping them for success with the Quick-Step product,” said Roger Farabee, Senior Vice President of Marketing for Quick-Step. “Having a designer attached to the brand is just another point of differentiation for Quick-Step over other flooring competitors, helping retailers sell more Quick-Step product.” Erinn, who has used Quick-Step floors in her own room designs, is known for her elegant, glamorous, contemporary style. She has hosted several specials for “HGTV”, has appeared on “The View”, and has been featured in many design publications, including House Beautiful, Home, and Better Homes & Gardens. Erinn has designed rooms for numerous celebrities and owns a multi-faceted design company in California. Erinn will be woven throughout the Quick-Step merchandising program providing design insight and helpful hints to assist consumers during their selection process. She will also select some of her favorite Quick-Step SKUS to recommend to consumers as “Designer’s Choice” products. Erinn will be featured in point of sale materials, catalogs, displays, web initiatives, and co-op advertising, and at retailer events. In addition, she will assist Quick-Step in the development of future new programs. Why are Erinn and Quick-Step a good fit? Erinn’s design philosophy mirrors Quick-Step’s own core design principle, “Beautiful Rooms Are Meant To Be Lived In”. Erinn is keenly interested in the “live-ability of design”. “Of course your home should be stylish. But if you can’t enjoy living in it, what’s the point?” said Erinn Valencich, Quick-Step’s new designer partner. “I believe in creating spaces that are fun, elegant, and livable. That is why I use Quick-Step floors. Quick-Step gives me the design freedom I demand – offering a stunning variety of colors and styles. And I know that Quick-Step floors will stand up to busy lives, and stay looking great.” Erinn will be featured prominently during Surfaces 2010 in Quick-Step’s booth #3018. Come meet Erinn in the Quick-Step booth or view Erinn’s style tips and original Quick-Step webisodes on quickstep.com. About Quick-Step Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. For additional information, visit quickstep.com. |