Article Number : 4917 |
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| Date | 10/1/2009 9:42:46 AM |
| Written By | LGM & Associates Technical Flooring Services |
| View this article at: | //floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=4917 |
| Abstract | MARIETTA, GA, October 1—J. Mish, a Wools of New Zealand partner, is introducing Custom Creations, a broadloom program that offers quality, fashion, value and the opportunity for... |
| Article | MARIETTA, GA, October 1—J. Mish, a Wools of New Zealand partner, is introducing Custom Creations, a broadloom program that offers quality, fashion, value and the opportunity for the discerning customer to choose color as well as other facets of design. Carrying the Wools of New Zealand brand, which guarantees quality and performance, Custom Creations consists of eleven fashion-forward textures that are available in any color for a 50 square yard minimum. J. Mish offers selection from 100 standard shades or will match a color sample. Including tufted multi-level loop, cut/loop and cut-pile styles that range from bold stripes to subtle corduroy effects and nubby surfaces, Custom Creations offers boundless possibilities. “We’re very adaptable,” says Don Karlin, J. Mish vice president of sales. “Custom Creations is an idea book. We end up doing more than custom color. We will even change the style to suit the customer.” New Zealand wool is the best for carpet, according to Karlin. “Our customers rely on wool from New Zealand to give them a crisp, clear color line. Other carpets are made of wool from wherever. We know where our wool comes from,” Karlin stresses. “New Zealand wool takes color better than other kinds of wool,” states Karlin, “and color is what sets a line apart from the competition.” Custom Creations’ architect folder and sample set is the “go to” for retailers and designers, explains Karlin. “They use it as a starting point and then J. Mish will do whatever they want. We can engineer upscale product to meet a budget.” The average suggested retail for Custom Creations is $120 per square yard with a 50 yard minimum. In addition to Custom Creations, J. Mish has developed its Wools of New Zealand custom area rug program. This custom made-to-order fabricated rug program has a number of unique features not available from other U.S. wool manufacturers. Of particular interest is a 3-color bordered rug program in which the border is seamless. Additionally, J. Mish will provide custom border-only material for retailers to fabricate on site. |