Ark Floors: Drawing from the best of both worlds
Article Number : 4872
Article Detail
  
Date 9/22/2009 8:58:43 AM
Written By LGM & Associates Technical Flooring Services
View this article at: //floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=4872
Abstract Ark Floors, a division of Shanghai Woods Co., is a United States company that draws an abundant resource of products from global enterprises. Its ability to utilize these resources, while owning and...
Article Ark Floors, a division of Shanghai Woods Co., is a United States company that draws an abundant resource of products from global enterprises. Its ability to utilize these resources, while owning and operating a U.S.-based company headed by longtime industry leader Ira Lefkowitz, has positioned Ark as brand that represents the best of both worlds.

With a portfolio of more than 20 exotic species in popular sizes and colors, Ark is geared toward offering products that consumers not only admire but also purchase most frequently. Quality is key, and the company’s manufacturing facility in Shanghai is known to be among the most progressive and productive in China. Utilizing the most cutting-edge technology, A&W/Ark is one of the industry’s largest operations, producing more than 10 million square feet of flooring per month for nationwide distribution and international markets. Its efforts have not gone unnoticed. At Domotex 2009, Ark was awarded Top International Flooring Brand, while A&W received Top Chinese Flooring Brand.

Unlike wood flooring agents, Ark Floors’ ownership of forestry in South America allows it to be its own timber source and processing plant. That means in addition to consistent, first-quality products, Ark can assure responsible forestry practices recognized by some of the world’s most prestigious environmental organizations. A&W was one of China’s first members of WWF/CFTN (China Forest & Trade Network) and in 2006 received its Green Pass to the international timber and flooring market chain of custody certification. A&W chairman Carl Lu has been a guest speaker at the WWF’s World Forest Environment Forum receiving recognition for contributing to responsible forestry.

China’s commitment to the environment is strong and growing in scope. Recent news reports say China continues to focus on becoming a global leader in clean technology, surpassing many other countries in their efforts. This national “clean and green” mindset will only enhance Ark’s already strong sustainable practices.

In addition, China’s presence on the global economic landscape continues to evolve as a positive force. According to Business Week, “China has a huge, eager workforce and a strong supply network that is getting better all the time. China understands the value of infrastructure and is investing heavily in it. National and provincial governments want to help business succeed, not tie its hands.” Ark Floors is able to draw upon these resources to bring US retailers quality flooring at value to help grow their businesses.