Article Number : 4512 |
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| Date | 5/27/2009 9:01:21 AM |
| Written By | LGM & Associates Technical Flooring Services |
| View this article at: | //floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=4512 |
| Abstract | DALTON GA, May 26, 2009 — Beginning today, consumers will have a chance to win up to 300 yards (about $12,000) of Bliss™ carpet or one of ten Bliss for Kids™ area rugs in the brand’s first national sweepstakes. The “Houseful of Bliss” Sweepstakes will... |
| Article | DALTON GA, May 26, 2009 — Beginning today, consumers will have a chance to win up to 300 yards (about $12,000) of Bliss™ carpet or one of ten Bliss for Kids™ area rugs in the brand’s first national sweepstakes. The “Houseful of Bliss” Sweepstakes will break this month as a full-page ad in Beautiful Flooring magazine, a Better Homes and Gardens publication, and will appear again in June in magazines Renovation and Decorating Summer. Combined circulation for all three is almost 1 million. The promotion will be featured on-line via RemodelingCenter.com in July. Consumers enter by visiting the BlissFlooring.com website and clicking on the link to the registration page. Code words in the ads (that are necessary to enter) help Bliss track the performance of each media. The contest ends August 31, 2009. “This kind of promotion is a first for us,” commented Patricia Flavin, Senior VP of Marketing for Beaulieu of America. “We wanted to do something fun and exciting that draws attention to our brand and drives consumers to our website and dealers. It’s a win-win for everyone.” Bliss by Beaulieu™ is from the #1 carpet-only producer in the world: Beaulieu of America. Bliss features the Healthy Home™ collection, the only carpet with Silver Release™ antibacterial protection that inhibits the growth of bacteria, mold and mildew naturally, for the life of the carpet. For more information, contact: Patricia Flavin Sr. VP Marketing Beaulieu of America patricia.flavin@beaulieugroup.com |