Article Number : 4462 |
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| Date | 5/12/2009 7:10:43 AM |
| Written By | LGM & Associates Technical Flooring Services |
| View this article at: | //floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=4462 |
| Abstract | The challenging economic environment that is today’s reality doesn’t seem to be affecting Armstrong’s “What’s the Big Deal?” contest in the least. In fact, participants are expressing how the contest is... |
| Article | The challenging economic environment that is today’s reality doesn’t seem to be affecting Armstrong’s “What’s the Big Deal?” contest in the least. In fact, participants are expressing how the contest is helping their business. Retailers attribute the many tools they have at their disposal when selling Armstrong products. These include an extensive portfolio, interactive online Web site and intricate displays, which not only attract the customer but also contain a wealth of information. But at the end of the day, they agree their success selling Armstrong begins with the Armstrong name, which carries a great deal of credibility. Armstrong noted a few products that have shown a spike in sales early in the contest, one of the most popular being the Bruce American Home Elite Plank laminate flooring collection. The realistic floor feature 5-inch planks with square edges and ends, which give a seamless, installed visual. Another popular product selling well in the contest is the Premier Performance Hardwood in black olive. This product, which is currently featured in Armstrong’s new TV ads, is infused with liquid acrylic that boasts added durability. Armstrong Hardwood Global Exotics has also been a big seller in the first month of the contest. The line combines multiple species from around the globe in different product structures and price points under one single brand name to help dealers leverage the breadth of the product line, including 5/16-inch, low-profile solid. Low-profile wood floors offer a smooth transition to other rooms with different floor coverings. All products in the line can be glued down over concrete and other hard surfaces or stapled to the existing wood subfloor, with installation on or above ground. “The reaction of our dealers to our products, especially some of the newer ones like Coastal Living laminates, has been great,” said Kent Clauson, general manager, marketing. “People love new ideas and want to be re-energized in today’s market. The salespeople who sign up for ‘What’s the Big Deal?’ are ambitious and have a winning attitude in any market.” Armstrong’s recently introduced Triple Threat modular display is also expected to help with resilient sales going forward. The 4 x 12 merchandising unit display combined felt-backed products in wing racks with loose-lay floors like CushionStep and StrataMax in book form. The “furniture inspired” modular upgrades the look in showrooms and is designed stand out while using space in the most effective manner. Using the new display, retailers can direct consumers to the right floor for their unique needs all in one place. The new display claims less confusion, higher close rates and less floor space. The “What’s the Big Deal?” promotion runs through June 30. Retailers are encouraged to continue to sign up to earn rewards. |