Article Number : 4102 |
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| Date | 2/2/2009 9:43:16 AM |
| Written By | LGM & Associates Technical Flooring Services |
| View this article at: | //floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=4102 |
| Abstract | Pergo’s parent company, Pfleiderer Schweiz AG, recently announced that it has entered into an agreement with Material ConneXion, a leading material advisor to companies seeking a competitive edge through strategic material selections... |
| Article | Pergo’s parent company, Pfleiderer Schweiz AG, recently announced that it has entered into an agreement with Material ConneXion, a leading material advisor to companies seeking a competitive edge through strategic material selections. Under the terms of this worldwide agreement, both companies will work closely to support Pergo’s product development initiatives – providing expert trend insight and access to materials to enhance the performance, aesthetics and sustainability of the brand’s leading laminate flooring products. Headquartered in New York City, Material ConneXion provides a global, cross-industry perspective on materials, sustainable alternatives and their potential uses. The company’s trend and material scouts, which include an international team of multidisciplinary experts made up of 70 employees at five global locations, will support Pergo by seeking out cross-sector trends in the fields of design, material and technology. “As differentiation in our category becomes increasingly important and harder to come by, we believe this strategic alliance gives us a distinct competitive advantage,” said George Kelley, CEO of Pergo. “We are excited about this partnership and look forward to leveraging the expertise and extensive research of Material ConneXion to enhance the products we bring to market.” |