Article Number : 3820 |
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| Date | 11/3/2008 8:57:09 AM |
| Written By | LGM & Associates Technical Flooring Services |
| View this article at: | //floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=3820 |
| Abstract | DALTON, GA, October 27, 2008—What’s the true definition of luxury? Most arbiters of style would say customization. From clothing to handbags to jewelry, nothing connotes elegance and indulgence like something that is created especially for you... |
| Article | DALTON, GA, October 27, 2008—What’s the true definition of luxury? Most arbiters of style would say customization. From clothing to handbags to jewelry, nothing connotes elegance and indulgence like something that is created especially for you. Now Karastan is taking this idea to the floor—literally—with the introduction of Inspired Luxury, an innovative program that invites consumers to custom color their Karastan carpet or transform select Karastan broadlooms into custom rugs. “Inspired Luxury gives Karastan customers a unique opportunity to personalize their space and create a signature floor covering to complement the room of their dreams,” says Connie Berry, director of marketing at Karastan. “We’re thrilled to offer consumers this novel way to truly ‘make a statement.’” Within Karastan’s Custom Color Program is a palette of over 100 options, ranging from subtle neutrals like taupe, caramel and grey to eye-popping hues including purple, sea green and yellow that can be paired with 15 Inspired Luxury broadloom designs. Once the color has been selected, Karastan specially dyes three (3) swatches to obtain the most precise match. The chosen pattern and shade are manufactured and delivered within four to six weeks (66 square-yard minimum required.) The process of creating an Inspired Luxury rug is simple and fun. The first step is to select from 15 broadloom styles featuring a variety of textures and patterns, including such Karastan favorites as Coastal Elegance—a hip, fun-loving shag and Ribbon Dance—an elegant trellis pattern. Each style comes in a selection of colors from which consumers can choose a favorite. After determining color and look, the next decision is size. There are three popular options to choose from: 6 x 9, 8 x 10 or 9 x 12. And for the finishing touch, Inspired Luxury offers four custom bindings: cotton, jute, leather and wool fiber serging. Delivery is approximately four to six weeks with an estimated retail range of $599 for a 6 x 9 to $2,199 for a 9 x 12, depending on style and binding. Karastan is part of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan, include Mohawk, Ralph Lauren, Lees, Bigelow, Dal-Tile and American Olean. Mohawk’s unique merchandising and marketing assists customers in creating the consumer’s dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations. |