Dyeing in Europe
Article Number : 372
Article Detail
  
Date 7/10/2003 11:55:00 PM
Written By LGM & Associates Technical Flooring Services
View this article at: //floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=372
Abstract
Article Ugly carpet? Most property owners experience this unavoidable floor covering problem much sooner than expected. When more cleaning isn't the answer and new carpet isn't possible to put in the budget anytime soon, there is a cost effective solution. US property owners have found an alternative to premature carpet replacement and spending high dollar amounts well before they are ready. An American service franchise is now bringing this unusual solution to Europe.

The solution? On-site carpet dyeing and color restoration services. Only one company specializes exclusively in this field. Since 1990, millions of yards of carpet have been restored by the Color Your CarpetŪ unique carpet dyeing and color restoration services across the USA. Just as in the USA, skepticism abounds for property owners throughout Europe about the viability of saving their carpets and rugs from the winding up in the dumpster by using on-site carpet dyeing services.

Now, Color Your CarpetŪ will offer this unique service for commercial and residential property owners in Ireland and England. Regional Franchises have been awarded to Ciaran Barry of Dublin and Paul Boxcer of London. France is scheduled to open in the next few months.

Since the first European prototype was established in Switzerland in 2000, and already a smashing success in New Zealand, Australia, Canada and South America, the franchise system is rapidly expanding throughout Western Europe. The company has more than 200 locations served in the North America by 25 franchisees and now plans to penetrate all of Western Europe by the year 2008.

President and franchisor, Connie D'Imperio, aspires to have her franchise system become "the Golden Arches of the service industries". Her goal is to first enlighten every carpet owner to the benefits of "dyeing instead of buying" when possible. "90% of all carpets can be dyed by our process. And carpet, especially quality carpet, 'uglies' out long before it wears out. So there is a tremendous need for our services, but demand is very little because most property owners still have no idea that dyeing is a viable option" says D'Imperio.

Color Your CarpetŪ grants franchises to qualified business professionals who must complete hundreds of hours of academic and field training, ultimately resulting in Dye Master Certification. Since the company refrains from "straight cleaning jobs" and doesn't sell carpet, many referrals are derived from local carpet cleaners and retailers who view the service as valuable for their respective customers.

The company has accummulated an impressive commercial client list with such notable properties as the Maryland Senate, the National Art Gallery, Palazzo Versace (Gold Coast), Trump's Mar-A-Lago, the Pope John Paul II Cultural Centre, the White House, numerous top rated hotels and Class A facilities. Their motto says it all -"We're dyeing to serve you!"