Article Number : 3611 |
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Article Detail |
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| Date | 9/4/2008 8:49:48 AM |
| Written By | LGM & Associates Technical Flooring Services |
| View this article at: | //floorbiz.com/BizResources/NPViewArticle.asp?ArticleID=3611 |
| Abstract | Fort Lee, NJ – September 3, 2008 - - Couristan, Inc., a global manufacturer of high-quality area rugs and broadloom carpeting, is expanding the capabilities of its corporate website (www.couristan.com) with new sales features and dynamic product content... |
| Article | Fort Lee, NJ – September 3, 2008 - - Couristan, Inc., a global manufacturer of high-quality area rugs and broadloom carpeting, is expanding the capabilities of its corporate website (www.couristan.com) with new sales features and dynamic product content. The company has just finished several upgrades to the site, which include a new section showcasing all of its merchandising display fixtures as well as updates to its product listings, company history and other corporate information. Current dealers and potential new customers can now view a complete catalog of display options available exclusively through Couristan. The section of the site, accessible through Couristan’s Profile page, is entitled ‘Merchandising Display Units’ and illustrates fixtures for the company’s area rug and residential broadloom divisions. Specific detail on each unit, including measurements, construction specifications and added benefits, can be viewed by clicking on the individual display images. Additional information, such as pricing, promotional opportunities, shipping and stock availability, can be obtained by clicking on the ‘Contact Us’ button and filling out all required fields. “Keeping the brand fresh and relevant while reaching customers through a variety of platforms is the key to effective sales and marketing, particularly in a challenging economic climate,” stated Larry Mahurter, Director of Advertising, Marketing and Sales Promotions for Couristan. “With the amount of daily traffic our website receives, we’re greatly maximizing our opportunities to generate auxiliary business with these recent enhancements.” Other new features to Couristan’s website include downloadable copies of the company’s area rug and residential broadloom warranties, informational videos, new corporate photos and news, updated company history information and additions to its office/showroom listings. New product introductions are also highlighted in its ‘What’s New’ section. Established by the Couri family in 1926, Couristan is the trusted name in the floorcovering industry, offering a vast assortment of exclusively designed power-loomed and handmade area rugs, as well as quality residential broadloom. Couristan is also known throughout the industry as the pioneer in new construction and color techniques, which are used to create exquisitely designed area rugs and residential broadloom products that are crafted from all over the world. Couristan products are available through department stores, home furnishings catalogs, specialty floorcovering and furniture retail stores. Couristan’s global headquarters with full showroom is located in Fort Lee, New Jersey, at Two Executive Drive, 800.223.6186, or visit our website at www.couristan.com. |